With over 2.5 million smartphone users in the world, it’s only logical to put your business mobile marketing efforts into exploiting this enormous potential. A great number of brands have already realized the importance of business mobile marketing, and it’s high time you catch up with your competitors. If you are still uncertain about the advantages of this digital marketing strategy, keep on reading to find out how your business can benefit from this rising trend in the world of advertising.
A Growing Market
The greatest advantage of mobile marketing is that it enables you to reach a much broader audience than through any other marketing channel. The number of people using mobile devices is on the rise.
And marketers should find a way to take advantage of this trend by adapting marketing campaigns for mobile users. This type of advertising is no longer an option, but a necessity.
Always Accessible
We know the fact that users spend more time on mobile than on desktop. This should be enough to make you start thinking about your business mobile marketing strategy.
Today, people are practically glued to their smartphones 24/7, which means you can reach your customers almost anytime and anywhere.
Whether you decide to send emails or SMS messages, they will receive them instantly. However, don’t forget to optimize your content so that it’s mobile-friendly.
Cost-Effectiveness of Business Mobile Marketing
Another advantage of business mobile marketing is its cost-effectiveness in comparison to traditional marketing techniques. For instance, SMS and email campaigns are less expensive than radio or television advertising.
Implementing QR code marketing or optimizing a website for mobile devices is also cheaper than using traditional media.
Therefore, if you create an effective mobile marketing strategy, you can expect a high return on your investment.
There are even some tactics that you can employ to boost your ROI through mobile marketing.
Location-Aware
Thanks to GPS and Bluetooth technology, marketers are able to send location-specific messages to their customers.
These ads pop up when a user is in close proximity to your business, which makes them really targeted.
Most people like to use their phones to do a search before buying something. This is the right time for them to see your ad.
Location-based services are unique to this type of marketing and definitely worth your attention.
Plenty of Options for Business Mobile Marketing
There is a wide range of mobile marketing techniques that you can choose from. As a business owner, you need to decide how you want to target your consumers.
Whether you will focus on social media, apps, or your mobile website should depend on your business goals, which you need to clearly define before you start working on your marketing strategy.
For example, if you want to engage customers and increase brand awareness, it’s a good idea to create your app.
On the other hand, if your goal is to generate leads or boost your click-through rate, think about using mobile search ads. In the infographic created by App Geeks, you can find more information about different types of mobile marketing and how they were used in some successful campaigns.
In addition to the benefits, we talked about, mobile marketing allows you to establish direct contact with your customers.
Since you’re sending messages to their personal devices, it’s important to keep them personalized, as this will help you connect better with them.
Conclusion
As you can see, this multichannel marketing strategy has a number of benefits. In today’s business world, it’s absolutely necessary to promote your products and services, and this effective and inexpensive strategy will enable you to raise brand awareness, enhance customer loyalty, and increase your sales.
How Businesses Use Mobile Marketing to Their Advantage (Infographic)
PS: This post was originally written by Max Chekalov who is a content developer at App Geeks.
