Tag : how to become a digital marketing expert

By saying a Digital Marketing Expert I mean someone who has practical experience of Digital Marketing which comprises a bunch of things like strategy making, SEO, SMO, SEM, SMM, PPC, Facebook Campaigns, Twitter Campaigns, Instagram Campaigns, LinkedIn Marketing, Affiliate Marketing for couple of years with great outcome.

Digital Marketing in itself is such a huge domain that it is next to impossible to master it in two or three months.

It takes a lot of reading, understanding, analytical skills, dedication, determination and a lot of patience to become a Digital Marketing Expert.

People who have marketing background or anyone who want to choose Digital Marketing as their career choice, they have the first question in their minds how and where to start learning Digital Marketing.

Internet search results would show you a lot of training companies offering Digital Marketing Training, or a couple of guys who have worked as Digital Marketer for couple of years also offer Digital Marketing Training.

These Digital Marketing Courses are offered in form of workshops, online, and classroom training programs. Even there are MBA programs with Digital Marketing Specialization.

Everyone has a different set of curriculum, training pattern and training duration. There is no defined or a set curriculum as standard for the Digital Marketing Training.

The reason for this diversity is evolution.

Digital Marketing is still an evolving industry and with new researches, new development, new technologies, new digital tools, new social media networks, new coding languages, it is certainly not possible to define a specific curriculum for it.

Is Training Mandatory for Digital Marketing?

Anyone with a desire can become a Digital Marketer without any training. Unbelievable, isn’t it?

But, it’s true, since it is the science of internet marketing there is lot of free stuff which you can read, download, experiment with and evaluate your learning by implementing the same in your project.

But, people who want to cover this journey of becoming a Digital Marketing Expert in less time can undergo training and take help of experts to learn things better and faster.

Exams & Certifications for Digital Marketing

Even you can enhance your Digital Marketing Skills through Google and HubSpot free certifications in different areas of the Digital Marketing like:

• Search Certification – Google Ads
• Mobile Certification – Google Ads
• Analytics Individual Qualification – Google 
• Mobile Sites Certification – Google
• Video Certification – Google
• Digital Sales Certification – Google
• Shopping Certification – Google
• Display Certification – Google
• Apps Administrator Fundamentals – Google
• Analytics Premium – Google
• Online Marketing Fundamentals – Google
• HubSpot Inbound Marketing Certification
• Accredited Professional Bing Ads Certification

NOTE: All of the above mentioned courses and certifications are absolutely FREE. But it takes a lot of time to prepare for these certifications.

Besides the above there are courses available on Udemy, Alison and many other websites which you can refer.

Now the important question is: Would I Become a Digital Marketing Expert by doing these courses and Certifications?

Learning Digital Marketing is like learning to ride a Bike.

Besides the instructor’s guidance you need to practice on your own, and test your driving skills on all the terrains.

Similarly in Digital Marketing you need to apply and test your Digital Marketing skills in different domains and different Industry Verticals to become a Digital Marketing Expert.

Practice, innovative thinking, and patience are the keys to Success in Digital Marketing.

The best thing about digital marketing is that you can begin learning and implementing your understanding practically parallelly. It’s kind of DIY (Do-It-Yourself).

You can start small by setting up a website/blog of your own.

All you need is a computer connected with internet and a credit card/debit card to buy things from the web if required.

Read Complete Step by Step Procedure to become a Digital Marketing Expert Here