Marketing has changed a lot. And the whole shift is towards digital marketing. With the pace of the development keeping yourself aware of the latest developments, marketing tools, techniques, and productivity hacks are significant. Here, our team has researched a lot of marketing tools which can help you in boosting up your marketing and give you more ease, convenience, refined data for making better decisions, automation and much more.
Marketing Tools to Boost Up Digital Marketing
Here we are going to discuss the marketing tools which help you in automation.
Marketing Automation Tool
IFTTT (if this then that)
IFTTT can save you a lot of time by automating tasks across many online marketing platforms. The real value lies in the fact that you can automate across all marketing platforms that are out there, literally. For instance, you can set automatic tasks that save photos that you are tagged on Facebook to Dropbox. Customizations to IFTTT are practically endless.
Marketing Tools for Social Media Scheduling
Here we are going to discuss the marketing tools which help you in social media scheduling and saving your valuable time for other important marketing activities.
Leadsius
Bonus: It’s free! This marketing automation platform is free and offers many valuable tools. It’s definitely the best one on the market for social media management of small and medium companies. Newsletters, campaigns, web forms, landing pages and more. Try it out!
Hootsuite
If we’re talking about scheduling, Hootsuite must be front and centre of the discussion. Universally used, incredibly intuitive, and great at scheduling both individual posts and bulk upload, Hootsuite is unrivalled in popularity. If you aren’t already using it, the free plan allows 3 social profiles, scheduling and basic analytics. It’s a great marketing tool for social media management. A real time-saver!
Zoho
An established player in the scheduling marketplace, Zoho is also the engine room of many businesses’ social media. A key feature is SmartQ, the ability to queue posts at the time that your audiences are most likely to see them. Nifty, and certainly important when trying to target potential leads. Their free trial allows for basic features, but their standard package is competitively priced. However, my personal recommendation is to use Hootsuite instead of Zoho. Zoho Social has many issues, and at times it is buggy and fails to publish the scheduled posts on time mostly on Instagram and LinkedIn pages.
Postfity
Saving time on social media is crucial for scheduling platforms and social managers. Postfity helps to simplify managing your social presence. Their pricing structure is reasonable, and a free plan is available. Standout features include seamlessly publishing to multiple accounts, post ideas, team collaboration on social media and watermarks on images as standard! 
It still has some bugs, like you can’t link your Twitter account with it right now. It throws an error when you try doing that. Second, it doesn’t allow you to schedule more than two posts. To use Instagram on postfity you will need to download the Instagram app on your mobile and give access to positfity to post on Instagram on your behalf. So, my advise is to go with HootSuite on a paid version because Hootsuite is more reliable and bug-free.
Later
Focused solely on Instagram, Later is the number 1 marketing platform for Instagram. Plan, schedule and publish Instagram posts, as well as useful tools to increase conversion rates and preview posts on your profile. A host of great features, it’s free for individuals and cheap for businesses. A must if you are using Instagram to sell to customers.
Buffer
“The smarter way to share social media”, Buffer is another all in one tool that lots of social media managers are using to save themselves time and money. Schedule, publish and analyse your tweets across multiple channels and at only $10 a month for their Awesome package, it’s a steal!
Zapier
Imagine signing in on one account and having everything covered; your social media accounts, your customers and more. Zapier can significantly reduce the time you are spending managing your social media presence and customers. From automated social media functions to increased control over your customer’s activity, everything can be done on Zapier. It is an amazing tool for every marketer.
Sprout Social
Sprout Social is a great social media tool that can help you in managing your online presence. It offers a lot of tools, analytical reports, and social media marketing features. If you are overbooked and have multiple accounts to handle, Sprout Social can definitely help.
Iconosquare
For performance tracking and scheduling of multiple Instagram accounts, Iconosquare is the best on the market. It has analytics with lots of metrics that help in tracking the overall performance of your Instagram account. You will know how many followers you gained or lost, which posts peaked among followers with likes and comments and many other useful tools.
MeetEdgar
Edgar is amazing for scheduling and updating several social media accounts across different social media channels. You can easily connect Facebook, Twitter, and your LinkedIn accounts and get a small view of the performance of the content on these channels. It has a lovely library too where you can store multiple status updates.
Tweet Deck
Tweet Deck is amazing for easier management of your twitter accounts. The informative interface offers everything in one place. Now you don’t have to click to read your notifications or messages – it’s all there on beautifully readable decks that are easily customizable.
Marketing Tools for Growth Hacks
Here we are going to discuss the marketing tools which help you in growth hacking.
Optkit
Attracting visitors to your website is only half the battle. Capturing their information and adding them to your mailing list turns a viewer into a lead and grows your audience naturally. Optkit, the real-time behaviour triggered pop-up tool, can detect visitors leaving your website or reading, and display a pop-up. Having used this tool previously, we’ve seen the impact it can have on growing a mailing list and would recommend using the free version.
Optimizely
Optimizely is described as the easiest and most powerful solution for transforming customers’ experiences and is the gold standard in A/B testing on your site. Making changes to your site and seeing the impact these changes have can ensure that you are increasing your conversion goal constantly, making the most of your web presence. Highly recommended.
PureChat
Interacting with customers in real-time whilst they are on your site is a great way to increase conversions. Answer questions, view analytics and guide people to where they need to be. Pure chat has a variety of packages, but their Just Chat package is only $15 a month. These guys are behind lots of the chat systems used by large brands.
Sniply
Want to generate visits to your web page on a curated content? Who doesn’t? Sniply provides that by attaching a call to action to every piece of curated content you decide to publish. Attaching the call to action button is very simple. You just need to copy/paste the link that is generated by Sniply. Recommended.
Keyhole
If you need an effective tool when it comes to keywords performance on Twitter and Instagram, then Keyhole is for you. It provides real-time analytics and other useful metrics which can be used for better optimization of the content you are trying to push. For instance, you will get suggestions about related hashtags to help you drive discovery and engagement.
Moz
If you are struggling with finding a suitable keyword that can enhance your online performance, Moz is the tool for you. It can help you with keywords analysis, offering various metrics such as difficulty, volume, opportunity, and potential that can be easily exported as an excel sheet. Moz also has free online courses available if you want to improve your SEO skills. Everything you need for SEO in one place.
Mulpix
Mulpix is an amazing search engine for Instagram. It searches based on many criteria such as captions, mentions, and tags. It absolutely free and very valuable tool for optimizing your Instagram segmentation strategy.
Buzzsumo
Buzzsumo offers wonderful tools for discovering trending keywords or topics. In the world where we are cluttered with data and information, Buzzsumo summarizes everything and gives simplified solutions offering the highest-ranking content, allowing you to look at people who have shared this content. It’s perfect for identifying and connecting with your influencers.
SocialFlow
Quality engagement is key to the success of all social media activity. If you are trying to form a quality target audience which can be later transformed to potential leads then this is the best way to do it. Social Flow offers a unique business solution that tracks real-time conversations on social media to give you an overview of the best time for publishing content. Just follow the peaks of attention and you will be increasing the visibility of your brand online significantly.
Marketing Tools for Amplification
Here we are going to discuss the marketing tools which help you in amplification.
Crowdfire
Crowdfire is a tool that we have used for a while and one we can’t get enough of. It connects to your social accounts, analyses them and monitors your accounts to work out how best to supercharge your growth. Relevant social growth and driving an increase in customers go hand in hand – a must-try for those looking to engage more followers.
Add This
If you want to amplify your content, Add This is an effective way of adding share buttons to actively engage your audience. The marketing tool works with mobile and plugs into WordPress which is a bonus. It’s a great way to prompt readers into sharing your content on their social platforms, but also has tools to suggest similar content or capture information.
Taboola
If you have engaging content on your site and want to direct more traffic to it, Taboola is a good tool to do so. Using huge media platforms, Taboola run suggested articles underneath, that can be your content, driving large volumes of traffic to your content, often from interested viewers. Worth making sure your content is the right fit, but a very powerful marketing tool if used correctly. Taboola is one of the best platforms for Native Ads.
Slideshare
A form of social media in its own right – SlideShare is an excellent way to magnify and increase your reach across an engaged audience. Take any presentation or slideshow you have done, or create one, and upload it to SlideShare. It’s relatively untapped, so it’s a brilliant way to build authority and generate traffic. Users search for topics, then watch your SlideShare on it. Highly recommended marketing tool for digital marketers.
Marketing Tools for Reporting and ROI
Here we are going to discuss the marketing tools which help you in reporting and calculating ROI with ease.
Social Report
Social Report brand themselves as having “every feature a social media manager needs”. Analytics, scheduling, monitoring, automation and much more. They have a free 30-day trial, then plans start at $49 a month. We use it at Colour Me Social – and it certainly helps us keep our social media and Digital marketing in shape. When it comes to reporting, numbers don’t lie, and Social Report has all your reporting needs covered.
Social Clout
“If you can’t measure it, you can’t manage it” is the mantra of the team at Social Clout. Produce excellent reports, measure keyword popularity, map by location and identify key influencers are just a few features of this great tool. Moving into the slightly more expensive price range – but one to consider in a slightly larger organisation.
GT Metrix
An interesting inclusion in the reporting section and not specifically for social media, but one that we have found very useful and need to share. GT Matrix is a wonderful marketing tool, it analyses your website and highlights problems causing a slow load speed, giving you actionable changes. Site speed can be a key factor in SEO, so we highly recommend making sure your site is optimised.
Unamo
An interesting inclusion in the reporting section and not specifically for social media, but one that we have found very useful and need to share. GT Matrix analyses your website and highlights problems causing a slow load speed, giving you actionable changes. Site speed can be a key factor in SEO, so we highly recommend making sure your site is optimised.
Followerwonk
When compiling reports on social, Followerwonk is a great tool for comparison information with competitors and identifying general industry trends. Track social authority (the impact your posts have) and identify Twitter users in your field that you should be engaging with. A free but powerful tool.
Nuvi
Nuvi offers one of a kind social media data visualizations. If you want to view your reports graphically and get a clear picture in your head about what are the effects of your social media strategy then try Nuvi. It can also help in explaining your work to people who are not involved in social media.
Crazy Egg
Crazy egg offers a complete analysis of how your visitors are behaving on your web page. What they click and how long they are staying on certain content. Their colourful analysis will highlight the spots on your page that are most prominent and noticed by the visitors and also the ones that are constantly overlooked by them. This gives the opportunity to see what actually works for your page and what doesn’t work. For instance, you can remove or modify things which are not usable for your visitors and ultimately improve the number of leads and conversions. Brilliant.
Mention
In all of the marketing tools available in the market today, mention is really worth mentioning. Mention is a breath of fresh air in the social media management game. It will be of great value for your social media presence because it gives new opportunities for engagement which no other application does. It is a great marketing tool and monitors dozens of channels in real-time and provides live updates about your brand and competitive analysis, influencers finding and has a lot of automated reports. Definitely a must-have tool for every social media manager.
Uprank
Uprank provides free website analysis based on many valuable criteria, which you can use for building your digital marketing strategy and drive traffic to your website. It is a must-have marketing tool for digital marketers to evaluate and fix the errors on the website to make it search engine friendly. It’s simple just enter the URL of your page.
Marketing Tools for Content Creation
Here we are going to discuss the marketing tools which help you in content creation.
Feedly
Whether it’s your favourite publications, blogs from industry leaders, YouTube channels or keyword alerts, Feedly makes content work for you. Allowing for the discovery of new contributors or scanning the web for topics relevant to you, Feedly helps curate your content in a manageable, sharable collection.
PostPlanner
Use keywords and topics to find the best performing content available and gather it all in one place. PostPlanner takes the guesswork out of social media post-performance and provides ratings for each post. If you need, PostPlanner can help you to schedule posts, but if not it’s a great way to find content and run your social through it. It doesn’t offer a free version or trial version. The basic plan starts with $3 a month.
Paper.li
Featured by titans of industry and highly recommended, Paper.li allows users to find and collect content that is aligned with your target audience’s interests. It couldn’t be simpler to share engaging content to your followers through either social via email. It does have a free version, but the paid version is reasonable and unlocks some serious curation potential.
Quuu.co
Quuu is wonderful for content curation. Whilst only integrating with Buffer and Hubspot, if you are using these two tools for social media management then Quuu will do the trick. Quuu offers the best daily content suggestions based on your selected interests. The best part is that they are hand reviewing every piece of content and then making the most relevant suggestion.
Marketing Tools for Content Curation
Here we are going to discuss the marketing tools which help you in content curation.
Grammarly
Creating lots of content whilst trying to grow a business is time-consuming, but important. However, nothing ruins good content like a bad mistake. Whatever you are writing, be it emails, essays or tweets, pop it into Grammarly first and it’ll highlight any mistakes you have made.
Hemingway
Much like Grammarly, Hemingway helps those writing content improve their output. Throw whatever you have written into Hemingway and it will highlight sentences that are too long, words that can be removed and provide an overall reading score. Easier to read content gets more hits.
Creative Commons
When creating social posts, managers and owners alike must be aware that posts with images get more shares. However, re-using images that are not your own can be a minefield. Search for whatever you are looking for in Creative Commons, and any result has been cleared for re-use. Great for finding photos to accompany posts.
Marketing Tools for Lead Capture
Here we are going to discuss the marketing tools which help you in lead capture.
Hello Bar
Used by many to capture information in a way that is less intrusive than a pop-up, Hello Bar is a fan favourite for capturing leads. Simple to set up and integrated with many subscriber platforms such as MailChimp, Hello Bar is one to check out if you want to capture data lowkey.
Instapage
Landing pages have become a very popular way of directing interested parties to specific content that you have produced. Particular offering? A campaign that points visitors to a landing page allows you to measure, test and record leads, and send them into your pipeline. Instapage are a market leader in this field, and you can have as many as you like for $29 a month.
Wishpond
Wishpond is the hidden treasure among the pile of applications for landing pages. It offers a lot more than some competitors and you can customize everything easily without previous knowledge in coding.
Marketing Tools for Lead Generation
Here we are going to discuss the marketing tools which help you in lead generation.
Mailchimp
We’ve put Mailchimp in Lead Generation, but it could go in lots of these categories. Its free version allows 2,000 subscribers and up to 12,000 emails. If you are a growing company, there is no easier way to send customised mail to your prospects. It has reporting, templates and so much more. They send 20 billion emails a month for 15 million customers – if you haven’t already, join them.
Commission Crowd
This commission-only platform connects independent sales agents with companies looking to sell. Hire independent sales agents and pay them when they sell. Share all the necessary document, manage your pipeline, and watch your business grow as sales reps work for you.
Snap App
Snap App has many tools for landing page creation which is very simple to learn and use. You can integrate with other platforms and store and publish all the content created at Snap App instantly. Snap App also offers excellent reporting on key metrics.
