Everyone wants to know the real secret of Instagram Marketing Tips to Drive Engagement. Whether it is a business, an influencer, or a digital marketer everyone wants to connect with their audience and build engagement. The field of marketing has always been filled with challenges. It is really not easy to predict marketing trends as it takes a lot of research and years of experience in marketing. Things have changed a lot past few years, especially after the arrival of social media platforms.
The purpose of the social media platforms initially was to offer connectivity to people who can connect with their friends online and share their experiences with each other. But, digital marketers took the risk of using it as a marketing tool, and so far you see a paradigm shift to the use of social media by brands, and influencers in reaching their target audience.
Today, being present on social media is a must of every business and without having a strong presence on social media a business can’t actually imagine a good success. Social media platforms offer a good and cheaper medium of marketing to businesses to connect with their audience.
Instagram Marketing Tips
Instagram has recently garnered a lot of attention and social media marketers always suggest to the businesses to use Instagram to build engagement with their audience. Increased engagement translates into better traffic on your business website, and that naturally leads to increased sales.
But, the problem with the use of Instagram is that it is not easy to build engagement on Instagram. But, since we have been helping many brands to build engagement with their audience on Instagram we can give you 7 Instagram Marketing Tips to Drive Engagement.
Tell Your Story
Tell a real and authentic story about your brand. Algorithms keep changing from time to time by the social media platforms and hence, you can say that the way of marketing on Instagram also keeps changing. But, one thing we have experienced is that nothing beats authenticity. If your posts and stories on Instagram talk about your brand in detail and share its purpose, you will see a drastic surge in the engagement rate.
In this age of social media dominance, it is important for brands to show their human side. That helps build a stronger bond between the brand and the audience. To do that think humanly about what you want to write into your captions of the posts, share some moments from your day in the Instagram stories, also you can share some behind-the-scenes and Instagram Reels.
Go live every few days and talk to your audience and followers on Instagram. And all of this is free to do you don’t have to pay anything to Instagram to do this. But, the impact of doing this is huge and for sure you will earn the trust of your Instagram followers and build engagement with them.
Create Shareable Content
Social Media is all about sharing and when Instagram introduced a story feature in its platform that took content shareability to a new level altogether. Everyone likes to watch memes and also want to share interesting content with our friends and family on Instagram. You will see thousands of memes shared by your friends every week on Instagram.
So if you make interesting and shareable content about your business and brand people will share it and that will make your brand’s reach much farther than you can imagine.
Use Instagram Reels
As we said earlier that using a reel to post your short videos is a good idea. Usually, the videos posted in reels reach a much larger audience than the general posts. In the reels, you can post a video of up to 30 seconds and that’s enough time for your brand to engage with the audience.
You can use the reels feature of Instagram to share tutorials of your products, behind the scene moments, packaging videos, vlogs, and other interesting stuff. The key to driving better engagement with your audience through the reels is that create relatable content that your audience can relate to. If you do that your audience will share your content and that way you will have a broader reach and engagement.
Hide Your Hashtags in the Comments
You certainly know how powerful are the hashtags on Instagram. But, do you know if you use those hashtags in the comments instead of the post caption that can give you even better results than including hashtags in the post caption.
Instagram allows to include up to 30 hashtags per post, but when you add them with your content it looks quite messy and unprofessional. But, if you add those hashtags to the comment section of your post right after you have posted your picture or video then you will have the same outcome as you would add those hashtags in your caption.
This way your posts will not only look professional and cleaner but also help you build better engagement with your audience.
Keep Up with the Latest Trends
Trends keep changing all the time. But, it is important to keep up with the latest trends on Instagram. To do that make sure to follow some popular content creators and influencers in your industries. These trends keep changing every week so it is important that you keep a tab on them.
Pick the ones that are relevant to your business and try creating your posts according to those latest trends. This way your audience will keep engaging with your posts, reels, and live videos.
Include Captions in Your Videos
Depending on what is your audience type you can include captions in the language they understand. It is not only the best way to make them understand your content but also engage with it. If they like it they will also share it with their friends and family on Instagram. That again will drive more engagement to your posts and brand.
English is the most used language and most of the users on Instagram understand English. But, if you have an audience that speaks French, Spanish, or any other language for that matter, include captions in the language they better understand.
Also, it is important to add captions in your videos because around 30% of the users watch stories on Instagram with sound off, especially when they are out in public or the workplace. By using Instagram’s stories caption sticker you can add captions to your stories easily.
Share Carousel Posts
With millions of posts created on Instagram every day the shelf life of a post is very short. As a creator, you always expect better and more engagement in your posts. To do that we recommend using a carousel post instead of a single image post.
In the carousel post, you can add up to 10 images and a mix of images and videos of up to 10 combining both. This way if a follower doesn’t engage with your post for the first time, they may see it next time in the next slide of the same post.
That way your content shelf life will be longer and would help you build better engagement with your audience. Make sure the pictures and videos you use in your carousel are interesting and engaging to drive engagement.
Conclusion
Instagram is no longer a social media application that is used only to share pictures and videos. This is now a good tool in the hands of marketers and brands to make their brand grow by all means i.e., audience, customers, and sales. If you use Instagram in the right way using the above discussed Instagram Marketing Tips, you can grow your brand much faster and better.
If you need a professional agency to help you do Instagram marketing for your brand and drive engagement do get in touch with us.
