We live in a world where social structure is everything and hence Social media is rapidly becoming one of the most powerful tools when it comes to harnessing the benefits of the Internet for the marketing of your business. One of the best social networking sites, Facebook is now a dire need for any business, whether big or small, and the challenge with most of the businesses is to Grow Facebook followers on their business page. Because that’s how you showcase your products and services to them on social media. Also, if you grow Facebook followers on your business page it gives your business a social currency, trust and credibility.
12 Tips to Grow Facebook Followers for Free
You need to have a properly managed and informative plus engaging Facebook page for your business, where you can engage your customers and clients and get business out of them.
However, it is not always as easy as it looks to keep your Facebook page active, interesting, engaging and effective enough to promote your business.
However, it is difficult for most of the people to come up with enough ideas to keep an increasing or even a constant level of attention on their Facebook business page.
Mostly they end up re-using or re-writing similar ideas and this soon becomes mundane and boring both for you and your fans which ultimately lowers down your engagement ratio on your Facebook page and possibly few unlikes from your fans as well.
So, what you all need to do is keep things fresh and exciting.
Here I am going to list up top 12 ways to help you Grow Facebook followers which will help you create a unique brand identity on the web for your business or personal brand.
1. Let Your Fans Pitch In
Your fans know much better than anyone what they want to see on your page, so why not let them pitch in and see if they have any great ideas that you can use.
It will certainly provide you with a new perspective and original input that too for absolutely free that you might not necessarily be able to generate by yourself.
In addition, it will allow your fans to feel more connected to your business through their contributions and as their feelings and opinions really matter to you and your business.
Through this method you can achieve two objectives: one you increase the bond that you have with existing customers or fans as well as get some original ideas that could lead to additional fans and likes of your Facebook page and potentially some new customers as well.
2. Use Mind Maps
Old but Gold! The use of mind maps as a tool for bringing out new ideas is one of the oldest methods and it can also be used effectively in the world of online marketing.
Simply write down a word or phrase and anything and everything that comes to mind as a result.
Be as creative as you want to and feel completely free to use color, images, and anything else that helps to get your creative thought.
Also, make sure that you write down everything without giving a second thought that comes to mind without thinking how silly it may seem.
You can write words, sentences, or phrases, all that matters is that you jot it down on paper.
When you’re done take a break, come back and then see the end result.
There might just be an entirely new idea or two hiding somewhere in that word map for your Facebook page which might be interesting enough for your fans.
3. Follow Fashions & Trends
Trends and fashions come and go at an incredible pace in the online world and keeping yourself in touch with what is hot at the moment is important for gaining people’s attention and knowing their interests.
Big stories in the news are a good place, to begin with but even more significant are social networking sites such as twitter and popular blog sites.
Do not try to recreate or copy anything from Facebook, as you might end up sharing duplicate content with your fans.
All you need to do is spare a little time daily to make sure you are aware of the latest trends, which you can then connect to your business or use as an inspiration for new ideas to share with your fans in an engaging way.
Your fans on the Facebook page being the members of society will be interested in topics that are in trend but it is also essential to find a way to relate it to your industry or business for the sake of relevance.
You need not share posts about the wedding dresses in trend if your business is not related to apparel.
Also, keep in mind that news feeds can soon become clogged with a lot of people sharing or posting about the same topic, so, it’s also significant that you add some new element or a new spin to keep it fresh and interesting for your fans and their friend circle.
4. “If I Were… ?”
Many a time to come up with a new and original idea you need to put yourself in the position of your customers and think about the problem from their point of view.
Ask yourself questions such as “If I were the customer, what would I want to see on a product page?” or “If I was a potential customer, what would convince me to shop the products?”
Apply the answers that you come up with within your Facebook page.
Many businesses use this is a strategy in order to come up with ideas and effective solutions to perk up the performance of their businesses and keeping their fans and customers happy and engaged.
5. Reverse Thinking
Reverse thinking is another technique that can be used to come up with great ideas for your business Facebook page, which intends to get you to think differently.
Instead of asking yourself or your colleagues to come up with great ideas for your Facebook page, ask them for their views regarding the worst possible ideas or what you could do to raze your reputation and online existence.
Once you have come up with some dreadful ideas, try reversing them to spot if they lead to a great idea.
Taking the things you shouldn’t do to jeopardize your online presence may actually reveal to you the things that could turn out to be great ideas for your Facebook business page.
6. Ask Questions
You can use your status updates to generate great ideas by asking interesting questions from your fans.
But to get a response make sure the questions in some way relate to your business but also to a fashion or trend that is hot.
For example, if you sell apparel, you can ask your fans “Which was your favorite song of college days containing the word “JEANS”?
And you will get a lot of responses like “Purani Jeans aur Guitar” and many more which will not only keep your fans entertained and engaged with your brand but also give you a better engagement ratio with your fans.
Controversial questions can sometimes be very successful as they are more likely to provoke a lot of answers, comments, and general debate.
For example, if you sell sunglasses you can ask your fans “in which movie you have seen Mr. Amitabh Bachhan wear sunglasses for the first time?” and you will get a lot of comments and probably fans making other fans correct their comments.
7. Write & Post Quotes
Quotes are a great way to inspire your fans to like on your posts, especially those of an inspirational or motivational nature.
Another trend is to post quotes from celebrities and those that have become famous within their industries.
For example, if your work is related to technology then you could use a quote from Steve Jobs or if your business is related to fashion you could post a quote from a celebrity designer or model and ask your fans to name the person whose quote is it.
Again it’s important to keep your posts relevant both in terms of current trends and your own industry.
The quote itself may inspire you to come up with new ideas or alternatively the feedback and comments may be useful for the purpose.
This should also keep your Facebook page of high interest, as long as they are only updated periodically, because, if you keep posting only quotes on your Facebook page your fans will get bored of seeing only quotes in their newsfeed and timeline.
People do tend to enjoy reading quality and meaningful quote and that too in a limit only, because they don’t come to your page for purely Gyaan.
8. Keep an Eye on Competitors Activity
It would be unwise not to check in with your competitor’s activity every now and then on their Facebook Page for the sake of research.
Consider both their activity and the response they typically get from their fans or customers.
It’s imperative for all businesses to be aware of their competitors marketing strategies or you might be left behind and also end up losing some customers.
There is a high chance that they may have picked up on a popular trend taking in a particularly effective strategy to get more people like their page and keep their existing fans more engaged then you, which could help you to figure out the way in which you need to be heading forward and inspire some great Facebook ideas.
9. Polls & Contests
You can also invite your Facebook fans to polls on popular topics like cricket, football, weather forecasting, and anything else which closely relates to your business and is in trend and contests in which they get free goodies or some sort of discounts to shop on your online store.
10. Turn to Nature
If you are still besieged to come up with some great ideas for your Facebook page, then take a break and turn to nature for inspiration. Keep your camera and notepad with you.
Go for a walk in the park, look out to sea and click some pictures to fire up memories and ideas later.
The fresh air may encourage the brain cells or you may see something that can be turn up into a great Facebook idea.
11. Create Interesting & Sharable Videos
Don’t underestimate the power of videos. Videos are a great way to broadcast your message in a short, entertaining, and informative way.
Videos are being watched and shared on all the social media channels including Facebook, Twitter, LinkedIn, Instagram, Youtube, Snapchat, WhatsApp, etc.
12. Don’t Shy Away to Ask Your Followers to Like, Share and Comment on Your Videos
People don’t take any action themselves, you need to do something so that they take an action on your page like you might ask them to comment, like, share or avail an offer.
For example, at the end of your video, you can ask your followers to like and share your videos with their friends and groups.
These tips would certainly help you grow Facebook followers on your business page and grow your fan base and customer base.
If you need someone to help you with your Facebook marketing we would love to help you. Just drop an email at connect@digitoly.com with your specific requirements and we will shortly get back to you. Your comments are always welcome, please feel free to share your feedback.
