The global pandemic has forced everyone to rethink their business strategies. The old strategies might not work in this scenario. It is the demand of the time that you go digital and take your business online. Setting up your business online is not difficult. Though it might look intimidating for people who don’t know how to go digital.
In this post, we will discuss everything in detail that will help you take your business to go digital.
Choose Your Business Name
First thing first. If you don’t already have a business and you are going to start it now, you need to choose a business name. Your business name should be unique so that people don’t confuse your business with someone else’s business. While choosing your business name see if the domain name is available for your business name.
Having the exact domain address as your business name is a good idea. People can easily find your business online by just searching for your business name.
Also read: How to Choose Business Name for Your Startup
Set up a Website
You need a website to show up your products or your services to your potential customers. However, it is important to keep in mind that your website needs to be responsive. By responsive means, your website should be able to open appropriately on all devices.
Google has changed its algorithm and focuses on mobile-first indexing. Make sure your website loads faster on mobile devices. If you can’t make your website yourself, consider hiring someone who can do that for you.
If your business is only limited to mobile users then instead of a website you only need to have a mobile application. Or you can have both and you can include the link to download your mobile application on your website for the convenience of the people.
List on Google
The next step in the process of going digital is to list your business on Google. For this, you should make your presence on Google My Business. Also, use the Google Search Console to index your website in Google.
With Google Search Console you can make your website and web pages indexed faster in Google search engines. Also, with the GSC you can very much control which pages on your website that you want to be indexed or you want to not index.
Besides Google there are also other search engines like Bing, Yandex, DuckDuckGo, etc., you should be submitting your website to these search engines as well.
Create a Uniform Web Presence
You should make a Uniform Web Presence so that your audience doesn’t get confused. Use your same brand logo and tagline everywhere online. Technically, your brand’s visual branding, vision, mission, and values should be communicated clearly online on every channel including your website, mobile application, social media, and other sites that mention your business.
Also read: Importance of Logo in Branding & Marketing
Use a live Chat on Your Website
Live chat is a feature you can add to your website so that your visitors can talk to you. Live chat helps you communicate with your customers and visitors in real-time. When you communicate with your potential customers in real-time it is most likely that you can convince them to buy from you and become your customers.
Usually, people chat to ask questions regarding the products or services they want to buy. When people initiate a chat, it is assumed that the person is in the stage of buying. All you need to respond to their questions and you can convert that visitor into a customer easily.
Use Google Analytics
Sign up for Google Analytics. It is free and takes less than five minutes to set it up. With Google Analytics you can measure and monitor a lot of data regarding your website. With Google Analytics you can see how many people visit your website, how much time they spend on your site. Also, you can measure other important data that help you optimize your website to serve your customers in a better way.
Respond to Reviews
Online reviews are very important and you should keep a close watch on them. The reviews could be both positive and negative but you should respond to them. Show your gratitude to those who write positive about you and offer your help and try to resolve the issues of those who write negative reviews. When you respond to the reviews your potential customers see that and trust your brand as you take care of your customers.
Do not ignore the online reviews and try to respond to them positively and politely.
Research Your Competition
Keeping an eye on the competition is very important. Doing this online is easy. You can do that with some online tools like SEMrush and ahrefs. When you know what your competition is doing then you can make your strategies accordingly and beat your competition. You don’t have to copy your competitors.
Rather you should see how they have built their website, how they engage with their audience on social media, and how they respond to the reviews, what kind of ad campaigns they do. When you know that you can make better strategies and make efforts to make your campaigns effective.
Use Keyword Search
Unless your website doesn’t come up in the searches your audience won’t be able to find it. And if they won’t be able to find it they won’t be able to buy from you.
To make your website rank in the search engines you need to do proper keyword research and include those important keywords that are relevant to your business in your content so that search engine bots find them and index your website in the search engines.
It is important that you choose your keywords carefully and implement them in your content. The right keywords can help you attract the right type of audience for your business. If you can’t do that on your own consider hiring an SEO agency to help you with keyword research. A good SEO agency will also help rank your website better in the search engines so that your website gets a relevant audience.
Create Original Content
Content is the King. Content is the reason searches happen on the web. Google and other search engines discourage duplicate content. Duplicate content can also result in the ban of your website.
Search engines encourage original and relevant content. You should always try to create original content that is relevant to your business and that is meaningful to your audience.
Your content helps your audience know about your products, features, and services. Content can also help influence the decision-making of a customer. Also, it is important that you keep your website updated regularly with fresh original content so that your audience keeps coming back to your website to consume fresh content.
Search engines also keep finding the new content and indexing them in the search engine results. That way your website stands a better chance of getting indexed for more keywords. Content-rich websites attract more audience than the ones having poor content density and quality.
Read: How to Write Amazing Content for Website or Blog?
Create Infographics
Infographics are a great way to present data that is easily comprehensible. An infographic presents complex data in a picture form that helps viewers understand the data in an easy way.
Infographics are shared a lot by users on social media. It gives your brand more visibility and builds trust among the audience. Invest your time and efforts in creating meaningful infographics so that you can engage your audience in the most effective way.
Issue Press Releases
If you start a business and nobody knows about it then it is meaningless. The press release is the best way to spread the word out about your new venture. There are a lot of free and paid press release sites you can use to spread the word out about your business.
Press release usually informs people about the business, their products, vision, and mission. You can hire professional press release writers to write an effective press release if you can’t do it yourself.
It is not necessary that you issue press releases only when you launch your business. You can also issue press releases when you launch new products, services, or community events.
Make Your Social Presence
Social media is not just for keeping in touch with your friends but also as a business you can connect and engage with your audiences on it. There are hundreds of social media channels but make your presence only on those that are important and relevant to your business.
Read Which Social Media Network is Best for Your Business for information on choosing the right social media channels for your business.
Do not sign-up for social media just for the sake of doing it. Social media management consumes a lot of time and requires commitment. Hence, choosing the right social media channels will save your time and efforts and help grow your business.
Conclusion
The majority of the businesses are going digital and you should not be missing this opportunity to make your business reach more audiences. Going digital is not difficult and there is nothing to worry about. With the points discussed in this post, you can make your business go digital easily and effectively.
Though if you want the help of a professional agency to make your business go digital you can contact us using the form below.
