Every person who creates a Facebook page does so with the intention of gathering a following in terms of Facebook likes. Not everyone, however, knows how to start collecting Facebook likes.
This is why so many Facebook pages are smothered under the weight of others, especially when they are still in their initial stages.
Why Facebook Likes are So Important?
Facebook likes are very important indicators of your popularity on Facebook and even in the real world. The reason behind increasing this seemingly useless number is that every like is a potential customer.
The first step is to attract the customer to your Facebook page and then keep them there by way of engaging them.
These Facebook fans are then converted into actual customers adding to the profits of your business.
In traditional advertising, there were many limitations that business owners faced when it came to marketing their product.
The limited reach of print media and the associated finances did not allow business owners to reach as many people as they can today. With more than a billion Facebook users the potential for growth is endless.
The movement from traditional sources of advertising to social media websites such as Facebook has not gone so smoothly for some business owners.
Unlike print media or television, content creation in Facebook advertising is the responsibility of the page owner themselves. This can make them confused about how they should interact with their Facebook fans.
And the most important thing here I am not going to discuss the Sponsored Ads in which you invest a lot of money to get Likes.
Facebook Likes & Fans Counts (Social Proof)
Do you know that popularity and the amount of fans counts? Read the following to get more likes on Facebook.
The great thing about Facebook is that popularity counts. If you are already a social individual with a substantial list of friends you are already set up for Facebook success.
Although there are no rules as to how you should manage your Facebook page, experimentation has led to the discovery of a few methods that are sure-fire ways of getting more likes on Facebook.
One of the best ways is to purchase Facebook likes and you’ll be sure to obtain social popularity and credibility instantly.
Regularly Update Your Facebook Page to Garner More Facebook Likes
Although this is a no-brainer, the number of page owners that neglect to do this simple thing is astonishing. They don’t realize that a one-time post will not stay on the newsfeed of the Facebook fan.
It will get buried down under other posts by friends and family which will have more priority to the user than your business post.
A study concluded that it was necessary to update your Facebook page every 3 hours. Many Facebook page owners don’t agree with this claim saying that there can be such a thing as overkill.
No Facebook user would want their page flooded with posts by a business page when they could be reading about interesting happenings in the lives of people that they know.
Take Care of Content Quality
When it comes to content quality, business owners are often completely at a loss.
This is applicable especially to new Facebook page owners who have no prior experience of social media marketing and started a page for either their small business or home-based business.
Since the Facebook page might be the first point of contact that the business might have with the potential customer it is crucial that you make an amazing first impression.
The content onto the page must be eye-catching, intriguing and must prompt the user to click that “Like button“. Good content is what helps you in getting more likes on Facebook.
Spelling mistakes, bad grammar, pixelated or grainy images are a sure-fire way of losing Facebook likes. One thing that page owners don’t understand is the perspective of the Facebook user.
Whenever a user likes a page, it appears on their wall. This means that their friends and family can also see their activity regarding your page.
Each and every like that the user makes is a projection of their internet personality too.
This is why users will always go for compelling content as opposed to bad quality, unprofessional posts.
If you choose to include graphics in your posts make sure that they are well-made.
The creator must have good photoshop skills.
Your fans on your Facebook page may not be able to tell a good photoshop job but they will definitely be able to point out any mistakes that they see.
So, save yourself from apologizing and embarrassment.
The Triple Threat
The triple threat is the combo of a Facebook status update, image, and link which makes the perfect content on Facebook.
Make sure to put up meaningful content and back it up with a link. If you’re putting up a picture of a product provide an image and link it to where it can be found on your website or blog.
If you don’t have either of those, add the link to the album on Facebook into which it has been uploaded.
Sync All Advertising Mediums
This is a very important step that is often neglected. Not all of your target market is going to find you on Facebook.
The internet is a giant entity and you need to direct your potential fans towards your Facebook page. This is why many businesses advertise across various platforms on the internet.
If you have a blog, then make sure to add a Facebook widget to it which will either allow your fans to directly like the page from your blog or website or visit it.
In fact, Facebook links should even be mentioned even when advertising on print mediums.
This will allow users to know of your Facebook presence and compel them to search for you there.
Facebook Advertising for Acquiring More Facebook Likes
This is the most effective method of obtaining more fans on your Facebook landing page.
Facebook ads show on the right pane of the window and appear only to your target market as defined by the page owner when making the ad.
Since this is such a focused method of advertising, it makes sure to attract more likes towards the page.
The owner can even define the amount that they wish to pay to Facebook for the advertisement.
This means bidding for how much you can pay per click on the post.
This enables page owners to create a budget and stick to it.
You can also define what times you want the ad to appear. This is important since it would be difficult to increase likes when your potential fans are offline.
Although Facebook sets the default bid value at 0.10 cents per click, you can set it to your preference between 0.20 and 0.50 cents.
Most people that click Facebook ads end up liking the page.
According to statistics, 49% of those who used Facebook ads received up to five times of Returns on Investments (ROI) whereas 70% had three times ROI.
Get a Vanity URL
A vanity URL on Facebook is a custom user-name that appears similar to a sub-domain in the address bar.
When you first make a page, Facebook assigns a URL to it by default which is just a series of numbers that define the location of the page.
This, however, makes it impossible for Facebook users to search for you on the social media website.
In order to get a Facebook custom URL, you need to edit the settings and changing the user-name. For example, https://www.facebook.com/YourStoreName
Suggest to Friends
Facebook friends on your own list can be a huge resource for Facebook likes.
Not only will they initially be keen on helping you by liking the page, but they might also share it with their own friends’ lists and helping you create a ripple effect.
The suggestion to friends feature allows you to send an invite to your friends to like the page.
The effectiveness of this tool, however, depends upon your own popularity as well and the number of people on your friend’s list.
Create Custom Facebook Tabs
Although the new format of timeline considerably lowered the importance of Facebook tabs they’re still very valuable tools that should not be discarded.
They can still be used for a variety of causes such as running contests, featuring special offers and products. The tabs can also be customized to run HTML apps.
These apps can be interactive too. And the Facebook user can visit the tab to fill out forms, take part in contests, and even play games.
These features are very effective at making sure the visitor clicks the like button. One good example of interactive tabs is that of the global Pepsi Facebook page.
With an attractive ongoing theme, the tabs feature product photos, an exclusive club, radio app, and paint your face app. This lets you customize your picture with colors to try out various flags according to the football team you support.
Deals, Offers, and Incentives
This is perhaps the most effective way of getting more fans on the Facebook page. People love new offers and freebies.
Given the right incentives, people are willing to like and share posts on their walls. They even tag other friends in posts.
Facebook competitions are a huge success among Facebook pages at very little cost.
This keeps the fans engaged and urges them not only to interact with the page but also other fans.
Once fans start interacting with the page, content creation becomes easier since fans themselves are posting content to your page.
It is important to understand why people ‘like’ business pages.
Being a current customer is one of the biggest reasons but still ranks second to exclusive offers and deals.
When it comes to existing customers the factor of brand loyalty comes into play.
Approximately 37% of the traffic likes a business page due to freebies and offers. The next big factor is content.
The way that content work is that a presence of it might not be as effective as freebies or exclusive deals but an absence of it will definitely harm your like rate.
This is why it is necessary to have compelling content in order to keep your page afloat.
Peer likes, news, and others form smaller fractions of the reasons why a user likes a Facebook page.
Conclusion
Getting more likes on Facebook is not as difficult a task as it may first seem.
There are however substantial work and dedication involved in the process.
An understanding of how Facebook users react to and interact with content is a great way to make sure you increase Facebook likes.
It is also crucial for you to make effective use of Facebook. Don’t use third-party tools to help with boosting likes on Facebook. Because that might result in your page ban.
