Digital Marketing trends 2019 is what people want to know about. So that they can use the trends to improvise their digital marketing efforts to get better results in 2019. The Internet has considerably changed the way in which information is shared. And it has a reflective impact on online marketing.
Over the past few years, there has been more of a shift toward inbound techniques. While several of the tried and tested outbound tactics have become out of date now.
Online businesses are finding success by publishing original content rather than putting in their links and ads within external content. It’s because of the supplementary benefits these tactics offer, such as branding and audience growth.
With these trends in mind, let’s discuss how digital marketing would help businesses grow. And what would be the Digital Marketing trends for 2019 and 2020?
Digital Marketing Trends 2019 —
Content Marketing Will be Bigger than Ever
To establish authority and gain trust with consumers you should consistently create valuable content through a variety of channels.
This typically involves relevant industry information that provides insight or entertainment to an audience.
Doing so allows a company to steadily build rapport with its audience and develop a large number of loyal following.
The top content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos, blogs on the Company’s website, guest blogging and writing articles on other websites.
By using one or more of these channels, brands are able to build a positive online reputation.
And this trend clearly suggests that ATL Marketing techniques like television ads and radio ads are becoming less effective.
As an alternative, it’s better to focus more on inbound marketing. Create valuable, engaging content for a specific set of people who are really interested in your business industry.
Video Content Would Remain in High Demand
Video content would rule the industry. A number of people are shifting from television to online video streaming websites. Youtube, Netflix, Amazon Prime, Hulu, HBO, HotStar and so many others are good examples to look at.
The reason for this radical shift is increasing the price of television subscription services. Dwindling prices of the mobile internet, affordable smartphones, and good mobile internet connectivity which offers people the option to consume video content on the move anytime, and anywhere adds to this shift.
It is advisable for the brands and companies to invest in quality video content.
Digital Marketing Trends 2019 —
Social Media Marketing Will Be More Diverse
Just a few years back, businesses were narrow with regard to the social media networks they could execute into their marketing campaigns, with the big social media platforms like Facebook, LinkedIn, and Twitter.
But now there are a lot of other social media channels coming up every day. And they are attracting a lot of people due to their unique features and services they offer to the consumer.
Sites like Pinterest, Google+, Tumblr, Reddit, WhatsApp, Mix, and Instagram have surged in popularity.
These platforms have provided businesses with a lot of new options that allow them to create engaging content in different forms of media and build their audiences across additional new channels than ever before.
Therefore, it has become common for businesses to experiment with multiple networks with the sole aim of reaching out to the maximum amount of consumers online.
This diversification seems really beneficial for many businesses. Because it often builds brand equity by making it more convenient for consumers to recognize a particular brand.
Digital Marketing Trends 2019 —
Image-Centric Content Will Rule
As there are a lot of brands and companies trying to pop up their ads in the face of consumers, it’s becoming really important to make your content easily and quickly digestible by the consumer.
If you see the trends on the social media sites that are on the rise, most of them have a common characteristic —they put emphasis on images.
The fast-growing popularity of Instagram and Pinterest are testaments to the power and potential of image-based content.
Even if you see out there to the successful blog posts that receive the most social shares also generally have some well-placed pictures to break content up and put emphasis on certain points.
Another example is infographics, which combine both images and text to explain a topic well and provide researched statistical information or data on the related subject.
However, I am not saying here that the traditional text-based content will ever completely go out of fashion. But it’s very much clear that incorporating some related and beautiful images into the content is beneficial to a marketing campaign. As images catch the audience’s attention a little fast and leave a long-lasting impression on their minds.
Simple But Clear
One notable trend apparent these days is the apparent shift in consumer preference is getting more attracted to the simplistic marketing messages instead of in-depth messages.
You can see a few of the top brands in the world like Apple and Google, they noticeably value simplicity.
A large part of Pinterest’s appeal is its clean, uncluttered, and unobtrusive aesthetic and so is the case of Instagram and Facebook.
With many consumers feeling burned out by constantly inundated advertisements that scream “look at me”, some of the most pioneering marketers are going the contrary way.
They’re now putting in efforts to tone-down their campaign messages and not engulf consumers with a hard sell and loud advertisements.
Digital Marketing Trends 2019 —
Mobile-Friendly Content Will Be Necessary
Due to the rapidly growing use of smartphones and tablets and the market predictions of multiplying by X the number of people on mobile internet in near future, it’s necessary for companies to create content that’s accessible to mobile users.
As said by Forbes in one of its articles, “87% of connected devices sales by 2017 took place on tablets and smartphones.”
Whether it’s developing an alternate mobile version of your already existing website or utilizing responsive web design or using the Accelerated Mobile Pages (AMP) version of the website it’s important to provide a positive and seamless experience to users that are browsing your website via a mobile device.
Or else, you might lose your customers to competitors who are adapting to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t on-board are likely hit hard.
Digital Marketing Trends 2019 —
Remarketing Will Make a Difference
Remarketing is a marketing strategy that has really picked up recently. In short, it works by utilizing browser cookies to track the user’s activity on your website.
Once they leave your site, the products they saw on your site will be shown to them in advertisements. And this is shown across different websites they browse.
It’s quite apparent as to why this technique can be so helpful.
Only one to two percent of web traffic converts into a lead on the first visit. Ad retargeting works to increase the conversion rate by reminding consumers about the products they viewed on your website.
This helps keep your brand and the products that the consumer likes at the top of their mind.
There are even psychological studies that have revealed that straightforward exposure to brand names and logos creates familiarity. It builds trust in the brand and makes consumers more likely to make a purchase with your company.
Even if there’s no instant purchase, this can, in fact, pay off in the long run.
Due to the success that many companies have had with ad retargeting, there’s a good probability that it will become more mainstream in the coming years.
Digital Marketing Trends 2019 — SEO and Social Presence
Even though social signals still don’t characteristically transmit the same credence as conventional inbound links, it’s pretty incontrovertible that they play a significant role in organic search rankings of your website and your content these days as they’re one of the three pillars of good SEO practice.
Since the only goal of Google and other search engines like yahoo and bing etc., is to provide users with the most relevant and highest quality content possible in shortest possible time, it makes sense why they would count in the number of social shares that a blog post, article or product page receives.
The more the number of people that are sharing a piece of content, the higher quality it’s expected to be. And for that reason, its position should increase within the search engine results pages.
It’s not the coincidence that the top-ranking search results tend to have lots of social shares. While those ranked lower have no social shares or a very fewer.
Besides the above, social shares also serve as a trust signal for visitors landing on a page.
If they see that it has hundreds or thousands of shares already, obviously it has got something of great value.
That’s why so many businesses are putting in social share plug-ins and encouraging visitors to share as much as possible.
While at this time it’s really difficult to predict about the algorithms which will evolve in the future. But there is a logical reason that social shares will match or even outweigh traditional inbound links in the future.
I will be discussing how Search Engine Optimization and social media are becoming intertwined and are effective for your business growth somewhere else.
Conclusion
So it is my prediction for the top digital marketing trends 2019. These will be working better than others in the coming months and the future as well.
Given the ever-changing nature of digital marketing, there would remain a change in the digital marketing trends for 2019. And the smart is the one who keeps themselves prepared for taking action when required. If you need help with Digital Marketing, Social Media Marketing, Branding, SEO, or anything to grow your business or achieve your business goals, feel free to reach out to Krishan Kant Upadhyay, Digitoly’s chief digital marketing & branding consultant, for a more personal consultation and discussion. Krishan can be reached by email at krishan@digitoly.com.
