Digitoly offers a 360° approach to search engine marketing which looks at bigger picture comprising current and future business requirements. The two main disciplines of Search Engine Marketing (SEM) are Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) advertising.
Search Engine Marketing comprises a range of activities all geared towards making your website more visible. When someone uses a search engine to look for the services or products your business offers it is vital for your website to appear prominently in the search engines’ results pages (SERPs). Or, it will never deliver the value to your business that today’s customers demand and are constantly looking for.
How Our Search Engine Marketing (SEM) Team Can Help?
We are an experienced and talented team of passionate people who live and breathe Digital Marketing. Search Engine Marketing is important because everything in the Digital World starts with a search. We have developed successful search strategies for leading brands to small and medium-sized businesses across various industries worldwide. Especially, we have worked in South-East Asia, United Kingdom, New Zealand, Australia & the United States of America. We believe in building long-term relationships with our clients, based upon shared ideals and success. In our search engine marketing service we provide the following and more:
Search Engine Marketing
We work closely with you to understand your unique business challenges & objectives, before developing a bespoke Search Engine Marketing Strategy for your brand. We will advise on the best approach, whether it’s PPC, SEO, PR or a mix of all.
Search Engine Optimisation
Everyone wants to be top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable. It helps increase visibility within the organic search results to deliver targeted traffic to your website in the long-term.
Pay-Per-Click Management
Pay-per-click advertising provides businesses the opportunity to appear within the search results immediately on top of the search results & provides the brand with complete control over the keywords, advertisements & budget. It is one of the most effective ways to reach your targeted audience, track conversions & attribute value to it. This way you can calculate your return on investment almost immediately. We help our clients get the maximum ROI from their Pay-Per-Click budgets.
Content Strategy & Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of channels is imperative to reach your target audience and influence them. Our team of experienced and creative content writers closely work with your brand, understand your business content requirement and develop bespoke content strategy built around your own customer’s personas, interests & their expectations.
Social Media Marketing Strategy
A strong Social Media Marketing Strategy is necessary for a business to reap the innumerable benefits of Social Media. Fan following, developing direct communication with customers and prospects, a place for customers to talk about you and become loyal to your brand, increase brand visibility, etc., are some of the benefits of Social Media Marketing. Digitoly helps you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships. If our clients request us to take charge and handle their social accounts, we do that in complete coordination with the client’s core team to get the best out of Social Media Marketing.
Analysis, Analytics & Reporting
We believe in the data because data never lies. We love to analyze data to find insights, whether it’s about your users, customer journey or attribution. This is the best and right approach to get the very best out of your search engine marketing (SEM) campaigns & understanding the real value for your business.
Have more questions? Get in Touch, so that we can answer all your questions.
