Link Building nowadays is a term which is kind of outdated. But, Link Building is the most important thing the website owners and SEO professionals should look at after Content Creation and on page SEO implementation. Improving link & social signals is a must for all websites who wish to be competitive in the search results. Link building is no more about creating links but it is about attracting them.
Well, that’s kind of confusing. Hang on, we will briefly explain that, so that you understand it.
Google now use more than 200 signals in their algorithm for scoring websites, hyperlinks are still one of the most important signals to maximise a site’s visibility. And they only consider the relevant and high value links to rank a website. At the same time the low value and irrelevant links might hurt the reputation and search engine ranking of a website.
And link building is one of the most important functions of our entire marketing equation. We help you develop your marketing & content strategy which gives reasons for the high value and high ranking websites to give you backlinks. Good backlinks not only give a website higher search engine rankings but also relevant referral traffic.
How Our SEO Team Can Help in Link Building for Your Brand?
Our SEO team along with the SEO and Content strategy also helps you define your link building objectives. We discuss and research to identify key audiences, key influencers in your industry and develop a strategy to attract and engage them through content, PR & outreach to earn those backlinks for your website.
Link Audits
Before we set out to put together a link building strategy, we usually recommend a review of your existing link profile. We do this because we have observed many of our clients suffering from the manipulative and unnatural links in the past. In our link audits we first identify and truncate the links which are not relevant or negatively hampering your website reputation. And then we identify the possible ways to earn positive links for your website to give you higher search ranks and search visibility.
What We Don’t Do?
We don’t resort to unlawful ways like buying links from publishers, etc., or link farming which actually makes a bad reputation for the brand and the website as a whole in long run. We resort to only lawful ways to link building, which is why our clients see steady growth in their search engine ranks and visibility.
How Can We Help You?
We help develop a bespoke link building strategy & campaign with you to get people talking about your brand. We are always focused on developing a natural link profile, which will stand the test of time for long-term sustainable results.
Contact us today if you’d like to know more about what our link building services can do to help boost your business.
