eCommerce SEO is a white hat technique to drive sustainable organic traffic to an eCommerce website. Even, the eCommerce websites can maximize their search visibility and profits with the right eCommerce SEO.
Does an eCommerce Website Need SEO?
An eCommerce store without eCommerce SEO can have good sales because of paid advertisements. But it cannot achieve its full potential, organic search traffic, better page ranks, and visibility.
Need more explanation?
Any eCommerce website can convert only a fraction of the total traffic it receives through paid ads or organic searches. Rather the traffic from organic search is free and more relevant than from paid ads and other channels. As an eCommerce store owner, you must have seen the conversion on organic traffic is better than the paid traffic.
So, if we put it in simple terms more traffic means more sales. To be more precise, more relevant traffic means more sales. Organic traffic comes to the websites that appear on top of the search results of the search engines. In billions of websites and trillions of pages search engines show only those pages on first pages of search results that are optimized, relevant and fulfill the search intent of the user.
And eCommerce SEO does that – optimizes your page and website to make it more relevant to fulfill the search intent of the users and make them appear on the top of the search engine result pages. Without eCommerce SEO your website and page might not rank on top of search engine result pages. And hence misses out on a lot of genuine, potential and relevant traffic through search engines.
Key Search Engine Statistics
- Nearly 93% of all web traffic comes through search engines.
- Globally, Google accounts for 76% and 86% of desktop and mobile search traffic, respectively.
- Google accounts for 96.2% of all desktop search engine traffic in Brazil and 95.9% in India.
- 79% of consumers click on organic listings first
- If done right eCommerce SEO can drive a 27% more conversion rate.
A good eCommerce SEO strategy precisely targets potential customers interested in your products. Even the right Digital Marketing strategy keeps your marketing and sales funnel filled with relevant leads and helps in converting the leads into customers. So not doing eCommerce SEO is missing on potential traffic and sales.
Organic search results are more trusted and around 79% of people click and buy products from organic search result pages rather than the paid ads shown on top of the search engine result pages. So, just imagine that over 79% of your potential customers not clicking on your ads and instead of clicking on the organic listing of your competitor and buying from them.
Right eCommerce SEO also helps the website gain high authority status and win the trust of the users and search engines. Investing in SEO is even more profitable in the long term than investing in paid ads. Paid ads traffic vanishes as soon as the paid advertisements are paused. But organic traffic through SEO never stops and keeps coming to the website through organic searches.
Why Choose Us?
We have been doing SEO for eCommerce sites for more than a decade. We have done SEO for all sorts of eCommerce stores right from fashion, electronics, grocery, beauty products, sports gear, toys, and school supplies. So, we understand what strategies work for what kind of business and which geography.
If you want us to work for your eCommerce web store or you have any questions to ask just use the quick form below and we will get in touch with you very shortly.
