Digital marketing refers to advertising or content delivered through digital channels such as search engines, websites, social media channels, email, SMS, Video Channels and mobile apps.

Digital Marketing broadly comprises:

• Paid Search (PPC)
• Search Engine Optimisation (SEO)
• Content Marketing
• Social Media Marketing (SMM)
• Email Marketing
• Mobile Marketing / App Marketing
• Video Marketing
• Marketing Automation

Content Marketing

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels.

This typically involves relevant industry information that provides insight or entertainment to an audience.

Doing so allows a company to steadily build rapport with its audience and develop a large number of loyal following.

The top digital marketing strategies comprises content marketing which includes social media, articles on a business’s website, eNewsletters, case studies, videos, blogs on the Company’s website, guest blogging and writing articles on other websites.

By using one or more of these channels, Digital Marketing can help brands and companies build a positive online reputation within their industry.

And most importantly this trend clearly suggests that digital marketing is the best way to reach out to the masses. Above the Line Marketing techniques like television ads and radio ads are becoming less effective.

It’s better to put your marketing budget into Digital Marketing and focus more on inbound marketing, by creating valuable, engaging content tailored for a specific set of people who are really interested in your business industry.

Video Marketing

Video content is in high demand and people are watching videos on the internet for quick information, entertainment, learning and getting experts tips.

Videos as the quick and effective source of information and entertainment would rule the industry because with more and more number of people shifting from television to online video streaming websites like youtube, NetFlix, amazon prime, Hulu, HBO, hotstar and so many others.

The reason for this radical shift is increasing price of the television subscription services and dwindling prices of the mobile internet, affordable smartphones, and good mobile internet connectivity which offers people option to consume video content on the move any time, and anywhere.

It is advisable for the companies to invest in Digital Marketing, social media marketing and creating quality video content to gain the attention of their target audience.