Best Motivational Quotes for Marketers – Part 4Krishan Kant UpadhyayAugust 7, 2018August 8, 2018Whether you think you can or you think you can’t you’re right.Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.Your premium brand had better be delivering something special, or it’s not going to get the business.Focus on building the best possible business. If you are great people will notice and opportunities will appear.Design is not just what it looks like and feels like. Design is how it works.Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.Determine you you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.Design is the silent ambassador of your brand.If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.If you’re not failing now and again, it’s a sign you’re not doing anything innovative.If you do what you’ve always done, you’ll get what you’ve always gotten.If you don’t have a room to fail, you don’t have room to grow.The secret of change is to focus all of your energy not on fighting the old, but on building the new.