Whenever you feel bad, just remember that Coca-Cola only sold 25 bottles the first year. Never Give Up!
Making promises and keeping them is a great way to build a brand.
Either write something worth reading or do something worth writing aboutIf you get bored with social media, it’s because you are trying to get more value than you create.Speak to your audience in their language about what’s in their heart.Marketing is no longer about the stuff you make, but about the stories you tell.Great Execution is the Ultimate Differentiator.Make your marketing so useful people would pay you for it.Good marketers see consumers as complete human beings with all the dimensions real people have.You can’t sell anything if you can’t tell anything.Content is the atomic particle of all digital marketing.Find your spirit, and no challenge will keep you from achieving your goals.Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.When people feel insecure about something, they look around for validation. Show them that other people trust you.The cost of being wrong is less than the cost of doing nothing.Content builds relationships. Relationships are built on trust. Trust drives revenue.Our jobs a marketers are to understand how the customer wants to buy and help them to do so.Content is the reason search began in the first place.Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.Good content isn’t about good storytelling. It’s about telling a true story well.Your time is limited, so don’t waste it living someone else’s life.The keys to brand success are self-definition, transparency, authenticity and accountability.Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.A brand is the set of expectations, memories, stories and relationships that taken together, account for a consumer’s decision to choose one product or service over another.
