By default Google Analytics shows US Dollar “$” as the currency for every user. However, it would be easy for the users based out of United States using Google Analytics they by default see their local currency in it. But, unfortunately, that’s not the case. But, it is not difficult to change the default currency in Google Analytics to the currency of your choice.
Now if you are wondering what is the use of currency in Google Analytics when it is used for analyzing the traffic sources, keywords, customer behaviour, daily traffic, weekly traffic, and page hits, etc., then ask an e-commerce entrepreneur how easy it is to see the revenue and the pages which drive revenue on their websites.
So, setting up the right currency in Google Analytics is important if you want to see the revenue your website generates in Google Analytics. Because it will show you a lot of data from which you can get real insights for making further improvements to your site and ad campaigns to generate more revenue.
Now, let’s see how to change the default currency in the currency of your choice in Google Analytics.
Don’t worry, this issue can be quickly be resolved in just a few clicks!
- Navigate to the View that you wish to update
- Once you are in the main report screen, select “Admin” from the left sidebar at the bottom.
- Make sure the appropriate View is selected and then click “View Settings“:
- In “View Settings“, locate the “Currency Displayed As” option and select the appropriate currency that us relevant to your region:
- Click Save.
That’s it you’re done and you have managed to change the default currency in the currency of your choice in Google Analytics.
Which Currencies are Available in Google Analytics
Currently, Google Analytics supports currencies mentioned below for e-commerce measurements.
Currency Code | Currency Name |
USD | US Dollars |
AED | United Arab Emirates Dirham |
ARS | Argentine Pesos |
AUD | Australian Dollars |
BGN | Bulgarian Lev |
BOB | Bolivian Boliviano |
BRL | Brazilian Real |
CAD | Canadian Dollars |
CHF | Swiss Francs |
CLP | Chilean Peso |
CNY | Yuan Renminbi |
COP | Colombian Peso |
CZK | Czech Koruna |
DKK | Denmark Kroner |
EGP | Egyptian Pound |
EUR | Euros |
FRF | French Francs |
GBP | British Pounds |
HKD | Hong Kong Dollars |
HRK | Croatian Kuna |
HUF | Hungarian Forint |
IDR | Indonesian Rupiah |
ILS | Israeli Shekel |
INR | Indian Rupee |
JPY | Japanese Yen |
KRW | South Korean Won |
LTL | Lithuanian Litas |
MAD | Moroccan Dirham |
MXN | Mexican Peso |
MYR | Malaysian Ringgit |
NOK | Norway Kroner |
NZD | New Zealand Dollars |
PEN | Peruvian Nuevo Sol |
PHP | Philippine Peso |
PKR | Pakistan Rupee |
PLN | Polish New Zloty |
RON | New Romanian Leu |
RSD | Serbian Dinar |
RUB | Russian Ruble |
SAR | Saudi Riyal |
SEK | Sweden Kronor |
SGD | Singapore Dollars |
THB | Thai Baht |
TRY | Turkish Lira |
TWD | New Taiwan Dollar |
UAH | Ukrainian Hryvnia |
VEF | Venezuela Bolivar Fuerte |
VND | Vietnamese Dong |
ZAR | South African Rand |
How to Set Up e-Commerce Tracking in Google Analytics
Setting up e-Commerce tracking in Google Analytics is easy if you use an ecommerce plugin and you are using woocommerce platform for your eCommerce store. Or you can refer to the Google Analytics e-commerce tracking set up guide to set it up manually for your Ecommerce website.
What if an eCommerce Website Accepts Multiple Currencies?
You cannot set multiple currencies in Google Analytics. So, Google Analytics can convert the transactions in other than the default currency you choose into that currency and show you total revenue based on that.
For example, if you have selected default currency as US Dollar “$” but you accept Euro, GBP, and other currencies on your website, then Google using the day’s exchange rate will convert the transaction amount to US dollar and show you total revenue.
While setting up your Google Analytics, make sure that your Time zone country or territory are also set to the appropriate setting relevant to your website. This will help you get better and actionable insights into the data Google Analytics fetches for you.
