Digital marketing is an umbrella term that is used to describe various forms of marketing that are done online. And the role of a digital marketing consultant is very important in this form of marketing.
Let’s first see what digital marketing comprises. Technically digital marketing comprises both paid and unpaid mediums of online marketing.
Web Design and Development, Search Engine Optimization (also known as SEO), Search Engine Marketing i.e., Paid Media such as Google Ads, Bing Ads, Facebook / Instagram advertising, Twitter Advertising, LinkedIn Advertising, and (YouTube) video advertising.
It also involves techniques like Email Marketing, Affiliate Marketing, Social Media Marketing, Social Media Optimization, Content Marketing, Video Marketing, etc.
Digital marketing brings together all of the latest marketing tools, technology, and trends to help businesses Grow. It is an effective medium of marketing for all businesses to effectively reach out to their audience.
It also helps to maintain a better relationship with the existing customers, take their feedback, and interact with them.
Each digital marketing channel is meant for a different type of audience and offers various effective targeting methods.
For instance, Facebook advertising provides the ability to target people by demographics, psychographics, gender, language, and online browsing behaviors.
Basically, it works well to generate awareness, interest, desire, and buying a product or service. This is part of the A.I.D.A. marketing funnel.
Google Ads can be used to find potential customers that are actively seeking to buy products based on their search queries. This can also be used to generate awareness and interest in the brand’s products and services.
Why Digital is Important Now than Ever Before?
In reality, people nowadays spend more time online than ever before. On average a person spends twice the time on the internet than he did 10 years back.
There are various reasons for this change. And companies are now spending more on online advertising mediums than off-line advertising. The reality is that offline marketing is now not as effective as earlier.
That is why digital marketing has become the best advertising medium for every company and organization.
Effective marketing is about connecting with your audience at the right time, with the right messaging and at the right place – that is online today.
In the age of off-line marketing brands and companies use to go to the marketing consultants and marketing agencies. But, in the age of Digital marketing companies and brands go to the Digital Marketing Consultants.
In fact, there’s a dire need for digital marketing consultants that are skilled and experienced in digital marketing methods ranging from social media, SEO, Content Marketing to search & display advertising.
Digital Marketing consultants help bridge the gap between businesses and the online world. They help brands to market their products, services, and build a positive brand image online.
Want to find out what a digital marketing consultant actually does? Yes – then read on so that you know everything about the digital marketing consultants and their work.
What is the Role of a Digital Marketing Consultant?
Digital marketing consultants are highly skilled professionals with specialist training in digital marketing.
They come with many years of experience working on various online projects where they help their clients achieve their business goals through various methods.
They know and advise their clients on how to target consumers in the right ways to see the results that their business needs.
There’s a common misconception in terms of what a Digital Marketing Consultant does. A lot of people presume that they deal with every aspect of online advertising, but that’s not the case.
Digital Marketing Consultants work with businesses, from startups to large corporations, and help them engage with existing clients and prospective ones in the best way possible to build a profitable relationship.
A Digital Marketing Consultant studies the company’s existing business model to consider what market potential is there online for their business.
Based on his research and understanding then he creates a digital marketing strategy that should work successfully for the brand to create its online presence stronger and drive conversions online which helps the businesses to achieve their goals.
In terms of what exactly a Digital Marketing Consultant focuses on, that depends on the business and its needs.
Roles & Responsibilities
Below are some of the more typical responsibilities that Digital Marketing Consultants can take on:
- Find new opportunities to engage with existing customers in a better and profitable way and attract new customers for the business.
- Evaluate existing marketing channels, such as social media, SEO, and email marketing, and other mediums, and make the best use of them to create more effective marketing methods.
- Improve company branding and positioning so that it resonates better with existing customers and prospective customers.
- Improve client engagement and communication with the help of social media and other channels that are apt for the business.
- Helping the business create content marketing, social media marketing, and SEO strategy, etc., to get organic high-quality traffic.
- Advise on the other possible ways which can help a business grow and meet its business objectives.
- Using the data from analytical tools suggests methods to the business owners, promoters or stakeholders to market their products and services in a better way to grow their business.
The role of a Digital Marketing Consultant is very diverse. They offer help in many different areas of digital marketing and business growth.
They do research, advise, and plan to ensure that your business is utilizing online marketing mediums in the best way to reach out to your best customers and generate right leads on the right platforms.
What Skills are Required to be a Good Digital Marketing Consultant?
Like the other professions, a digital marketing consultant should have certain skills and areas of expertise.
Digital Marketing Consultants make effective use of marketing tools to promote and market a brand to meet its business objectives.
Data Analysis
The most significant part of being a digital marketing consultant is to have the ability to analyze data quickly and determine how well a company’s marketing is going and to make actionable recommendations.
Hence, it is pertinent to say that the Digital Marketing Consultant should be a hybrid of technical and creative problem-solving mind.
Making Best Use of Digital Marketing Mediums
To be a Digital Marketing Consultant it is important that the person knows how to make the best use of the digital marketing channels (both paid and free) in order to achieve the business goals.
Knowledge of Branding
A Digital Marketing Consultant must have knowledge of branding and how to create a strong brand profile for its client businesses.
This is because Google gives preference to the brands than the non-branded companies in search engine results.
Knowledge of Search Engines
Obviously having the knowledge of search engines and how they work is necessary. Then only Digital Marketing Consultants would use the content to create better search results for the clients.
Knowledge of Digital Ad Platforms
People waste a lot of money on Digital Ads without getting the desired results because they don’t know how to use Digital ads properly.
Whereas the Digital Marketing Consultants are experienced with Digital Ads and they can help the businesses drive maximum ROI on their Digital Ads.
Setup SMART Goals
Also, the Digital Marketing Consultant should be focused on achieving business goals. This requires him to set SMART goals, and successfully measure and achieve those goals.
Listening & Understanding
To be a Digital Marketing Consultant, it’s very crucial to be a good listener.
This is because the Digital Marketing Consultant needs to have a clear insight into a business, its’ needs, and any problems that it is having.
Hence, it is crucial for him to be able to listen to everything and understand the business problem easily.
Then based on his understanding the Digital Marketing Consultant crafts a proper marketing strategy that helps the business achieves its goals and overcome the problems it has.
Data Mining
Another very important part of the role of a Digital Marketing Consultant is to collect and collate data to pull out insights and come up with recommendations for the business that balances every area of the marketing while focusing on the most important aspects as per the priority of the business.
Leadership Skills
Lastly, to be successful, a Digital Marketing Consultant needs to have leadership skills and be professional in the way that they work.
They should have complete knowledge of the marketing channels, marketing functions, how to quickly fix the issues which might arise in the execution of the marketing plan.
Who Needs the Help of a Digital Marketing Consultant & Why?
Undoubtedly the Digital Marketing Consultants are of huge help to the companies looking to grow their business online.
But the question still remains how to know when a company or a business should hire a Digital Marketing Consultant.
Usually, business owners need the help of Digital Marketing Consultants to help them grow their business.
As we have discussed earlier that the Digital Marketing Consultants work with businesses of all sizes starting from startups to huge corporations.
It’s just a case of finding the right strategy and tactics for each individual business’s needs and the Digital Marketing Consultant can help grow their business and meet their business goals.
Mostly the businesses need the help of a Digital Marketing Consultant when they:
- Want to make their online presence better.
- Have to position their brand online in a better way than its competitors.
- Want to expand and grow their customer base.
- Need to set strong, well-defined online marketing systems to achieve their business goals.
- Want to create a digital marketing plan that focuses on both short-term and long-term goals of the business.
- Measure key analytics to improve their chances of success.
- Want to improve engagements with existing and prospective customers.
- Looking for expansion into new markets, verticals, geographies, and connect with new customers.
- Want to do a competitor mapping and SWOT analysis. This position their brand in a way that gets them more customers and revenue.
Though there are several other areas where a Digital Marketing Consultant can help the businesses. But it completely depends on the need of the business.
Conclusion
Today digital marketing has become a significant tool for businesses to their marketing and reach out to their customers and prospective customers.
And since many business owners don’t how to effectively use the digital mediums to grow their business and meet their business goals, they need to hire seasoned Digital Marketing Consultants who can help them achieve what they are looking for.
Hence, the role of a Digital Marketing Consultant is even more important than ever before.
If you would like to book a free Digital Marketing Consultation with Digitoly Consulting, please Contact Us.
