There is a common misconception that social media is just for connecting with friends and it has nothing to do with SEO. However, there are a lot of ways you can boost SEO with Social Media. SEO professionals know very well that social media is a very effective tool to Boost SEO. And smart digital marketers use it to their advantage. Even, if you look at any good digital marketing strategy you will find that social media has a big part in it. Without including social media in the entire digital marketing strategy probably you won’t get the results you want for your business.
Ways to Boost SEO with Social Media
Both SEO and Social Media should work in tandem to deliver the best results. In this article, we will look at a few ways you can use to Boost SEO with Social Media.
If you put to work both your SEO efforts and Social Media together it can be advantageous for your site. It can help you improve your SEO, page ranks, Link Building, and branding.
Social Media Helps You Reach Your Content to a Larger Audience
Undoubtedly, social media is a great tool to promote your content. Even after writing great content, producing great visuals, making engaging videos, if you don’t get eyes and ears to consume it, then what’s the use of putting in your efforts into it.
But, using social media you can promote your content and people on social media (which is the new place for people to hangout) would consume it, comment on it, and share it further with their connections if they find it share-worthy. Social media indirectly helps improve your search engine ranking and traffic through content promotion.
Keep in mind that the incoming links from your social media shares don’t have the same impact as authentic links from high-quality sites. Social media can also help you reduce your bounce rate and time-on-site engagement.
If you produce good quality content and share it on social media then people stick around to read it. These engagement metrics communicate value to search engines, which influences your site’s page ranks.
Social Media Encourages More Engagement
Engaging content encourages higher engagement. Social media can improve your site’s SEO through increased engagement.
If somebody finds your content useful and shares it within a social media platform, it increases engagement as other people would also see your content and if they find it interesting they would share it.
Higher engagement with the content is the signal to the search engines that the content should be ranked higher.
Higher engagement not only enhances your brand awareness but also improves your online reputation. It also helps make connections and generate good leads for your business.
Social Media & Social Sharing Helps in Link Building
There are a lot of social media websites, and they help generate authentic and high-quality links for your website. Just imagine why influencers use social media that much.
Even they use Social Media more than anyone else. They use Social Media because they know that their audience and followers are there, and when they publish or post something their followers read or get engaged with their content.
Even the followers share that content that reaches even more people and builds up more engagement.
The influencers also share the content from others if they find it interesting for their followers, and when they see your content which is interesting and engaging they would share it.
Imagine the engagement your content would get that way. Even people link your content with their website and blogs if they find it interesting. That kind of high-value link building and engagement is only possible with social media.
Just try to create high-quality, authoritative, informative, engaging, and share-worthy content to attract links for your website.
Enhances Brand Awareness to Improve Your SEO Rankings
Social media can be used very effectively to create brand awareness. And in today’s world where almost half of the population is connected with internet, it is very easy for brands and marketers to reach them.
Make them aware of your brand and increase your reach, even the brands can reach the right type of audience necessary for their brands.
Everyone now understands that brand building is the best SEO strategy. Brand building, in fact, has a huge advantage in SEO. Once your brand gets awareness and engagement, people start doing the branded searches on google.
High-Quality Content and increased brand presence, increasing brand searches all lead to better ranks for the brand’s website.
Once people know that your brand offers high-quality, informative, engaging, and meaningful content they keep coming back for more content to consume.
Then search engines also boost up your ranks because of the increased loyalty of people towards your brand.
Mobile, Local & Social Gives Great SEO Advantage
Apparently, everyone knows that after 2015 google bots do mobile-first indexing. This is because more than half of the searches on the internet are done from mobile devices.
So, creating your uniform brand presence on local social media, having a mobile-friendly website, and regular update of high-quality content would definitely keep the search engine bots and people keep coming back to your website. And that would certainly give you a great SEO advantage.
Twitter Feeds in Google Branded Search Results
You might have seen tweets from brands in Google searches when you do searches with the brand’s name in it. Obviously, the tweets don’t help in SEO but they improve your brand’s awareness, authority, and help in link-building.
Even the relevant hashtags do appear in the google searches. So, using those in your tweets would also help you get more people to see your content. It would also drive more relevant traffic on your website.
Boost SEO with Social Media & Social Signals
A search engine’s main aim is to provide high-quality, relevant content to users when they search for something. So, search engines gauge the quality in large part by how frequently a URL is seen throughout the web.
And as more web communication has moved to social media, Google and other search engines have integrated social signals as a ranking signal.
Simply putting, a social signal is a measure of social media activities, such as a vote, share, comments, or other engagement that a search engine might take into consideration as part of its ranking algorithms.
Summary
Although social media often works to improve your website’s organic rank in Google and other search engines. It also has the ability to serve as an invaluable tool to boost your SEO.
Whether it’s through content promotions, engagement, more link-building, or increased brand awareness, you can leverage social media to Boost Your SEO, increase your organic traffic and conversions via search.
