Branding is really a very big deal for companies those who want to position themselves for growth. They create and nurture a very strong brand profile which makes them successful. Branding is as important as marketing and other functions of the organizations to keep them on their path of success.
But over time, branding gradually slips down the list of priorities, and eventually, it becomes a not to care item in the company’s overall marketing equation.
And, that’s a big problem, simply because unattended brands don’t remain static. A brand requires the same care and treatment as other functions like sales, operations, and marketing in a company.
Without care and attention, brands ultimately lose their charm & power to drive benefits for the company.
How Branding Helps Company’s Grow?
A well-managed and effective brand generates leads, drives conversions, grows its loyal customers, and fan following on its social media channels.
This is because the buyers need to be informed, inspired, motivated, and trust the brand completely to make the buying decisions.
Well-managed and effective brands keep their customers informed, motivated, engaged, and make positive impressions on them. Whereas the stale brands create lingering doubts about the company, it’s products, and services.
Why Creating a Strong Brand Profile is More Important in the Digital Age?
Even in the digital age branding is important because it determines your search rankings in the major search engines.
Better the brand position, more loyal customers, better would be your search engine rank position. We have a complete article on this “Branding – Why Is it Important for A Business?”
Though a whole literature can be written around branding and creating a strong brand profile for the business.
To keep it short I would just enumerate important points that will help you create a strong brand profile.
Elements of Creating a Strong Brand Profile
Below are the elements to create a strong brand profile for your brand.
Logo
A logo is a visual representation of your company, your mission, and your brand. But since your company and mission may change a little over time, you need to update your logo periodically and refresh it to be aligned with your company’s mission and your brand’s promise.
But, do not forget to maintain the distinctive elements that have historically connected the logo to your company. For example, if you want to change the fonts in your logo don’t drop the other elements like colors, crest, or registered trademarks with the new logo.
Tagline
Taglines describe the brand’s promise they make to their customers. Right and meaningful taglines become an integral part of a brand’s identity.
For example, most people immediately identify the phrase “A Diamond is Forever” with the DeeBeers brand created in 1948. But, small and medium-size business taglines don’t normally have the longevity of DeeBeers and need to be updated to reflect the brand’s current value proposition.
For example, Ford’s 2008 campaign “Drive One,” though relatively successful in its simplicity and direct call-to-action, is not as effective as Ford’s newest advertising effort, “Go Further.”
The newer slogan retains the simplicity, and yet includes a subtle promise of superiority for consumers, an improvement that seems to embody shades of the brand’s push for recognition as one of the contenders in the “Fuel Efficiency” conversation, safety, comfort in the world of automobiles.
Web Presence
A company’s web presence is an important part of their brand. If you are not on the web you simply don’t exist. Create a strong brand profile on the web to engage with your customers.
A strong brand profile on the web leverages the brand to create effective communication and online conversion path for both the brand and its customers.
Always keep your website updated with the latest technologies, information, and contact details so that customers can reach out to you in case they need help.
Marketing Collateral
With so much buzz about the online marketing channels, businesses sometimes overlook brand presence in marketing collateral, and that’s a deadly mistake.
Brochures, letterheads, office branding, stationery, print ads, and even business cards are very important branding tools. You should review them periodically and modify them to maintain consistency and increase impact.
Brand Assets to Create a Strong Brand Profile
To create a great brand you need to have the following brand assets ready.
- Logo design
- Colour Palette
- Fonts
- Brand Guidelines
- Business Cards
- Letterheads
- PPT Templates
- Shop Front / Signage
- Internal Communication Documents
- Email Signatures
- Email / Newsletter Templates
- Social Media Assets
- Website Design
- App Design
- Digital Marketing Strategy
- Stationery & Accessories
Digitoly is a recognized leader in business branding, personal branding, and growth hacking. Get in touch with us and experience how we can enhance the value of your brand. We help you improve your brand presence in such a meaningful way that you get increased market share for your products & services while making a huge customer list and fan base.
