Everyone needs motivation at some point of time in their life, so does the digital marketers. Here is the collection of the 100 wisdom nuggets for digital marketers which will inspire you to keep yourself on track and drive revenue.
“A brand is no longer what we tell consumer it is – It is what consumers tell each other it is.”
— Scott Cook
“ What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.”
— David Armano
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
— Ian Schafer
“The success of social media (design) is built on your ability to create a highly engaged community focused on the co-creation of your brand.”
— Anonymous
“Many more decisions will be based on predictive elements versus gut instincts. Even in the most scientifically oriented fields, decisions are still being made based on anchoring biases.”
— Ginni Rometry
“Data beats opinions.”
— Anonymous
“Advertising is legalized lying.”
— H.G. Wells
“We must move from numbers keeping score to numbers that drive better actions.”
— David Walmsley
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
— Seth Godin
“Social Media is about sociology and psychology more than technology.”
— Brian Polis
“In some ways, [Facebook] levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say “Hi” to when you pass them on the street.”
— Jason Kaufman
“Mobile is no longer about what you can do on your sell phone. Mobile is all about doing more, all of the time.”
— Mitch Joel
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
— Erin Bury
“We’re still in the process of picking ourselves up off the floor after witnessing first-hand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.”
— Michael Fox
“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.”
— Chris Pirillo
“I realize everyone is telling you social media a unicorn, but maybe it’s just a horse?”
— Jay Baer
“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”
— Mark Cuban
A marketing person should always ask one key question when beginning to develop a social media strategy: how much chaos can this organisation handle?
— Gary Stein
“If content is king, then conversion is queen.”
— John Munsell
“Our head of Social Media is the Customer.”
— McDonalds
“In the 21st century, the database is the marketplace.”
— Stan Rapp
“Customers are the lifeblood of a business. Every successful entrepreneur understands how to acquire and maintain a customer.”
— Anonymous
“Clients don’t care about the labour pains; they want to see the baby.”
— Tim Williams
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.”
— Jeff Bezos
“Build it, and they will come” only works in the movies. Social Media is a “Build it, engage them, and they may come and stay.”
— Seth Godin
“Because the purpose of business is to create a customer, the business is to create a customer, the business enterprise has two— and only two— basic functions: Marketing and Innovation. ”
— Peter F. Drucker
“Marketing and Innovation produce results; all the rest are costs.”
— Peter F. Drucker
“Marketing is the Distinguishing, Unique Function of the Business.
— Peter F. Drucker
“Game changing innovations are few and far between. They are usually simple concepts to describe but when they arrive it takes time to fully realise their importance and impact. Television was a game- changer, mobile phones were a game-changer, and blogging is also one.”
— Collis Ta’eed
“As the web becomes a more social and porous medium, remember that interaction and community are going to happen with or without your involvement. You can watch the conversation take place, or you can own and guide it.”
— Adam Weinroth
“Twitter is like a tragically hip New York night club. It is cool, easy way for companies to engage customers in Social Media. But the experience can be loud and crowded.”
— Bob Warfield
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.”
— Don Tapscott
“You can’t tiptoe into social media You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.”
— Dave Saunders
“Social media is an ingredient, not an entree.”
— Jay Baer
“If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.”
— Sonia Simone
“If, like many others, you are concerned social media is making people and cultures shallow, I propose we teach more people how to swim and together explore the deeper end of the pool.”
— Howard Rheingold
“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”
— Anonymous
“The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and act small, then you’ll try to say well here is a 100,000 person community, how can we buy it? What you’ll do instead if you’re just four people, how can we amaze them? That change in posture, that change in attitude is the single biggest shift, that’s going on the Internet right now.”
— Seth Godin
“Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.”
— Brian Solis
“The qualities that make twitter seem insane and half-baked are what makes it so powerful.”
— Jonathan Zittrain
“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.”
— Charles Darwin
“There is nothing so useless as doing efficiently that which should not be done at all.”
— Peter F. Drucker
“Marketing is too important to be left to the marketing department.”
— David Packard
“Never write an ad you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell them to mine.”
— Anonymous
“Curiosity about life, in all aspects, I think is still the secret of great creative people.”
— Leo Burnett
“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it.”
— Gary Hamel
“Focus on how to be social, not on how to do social.”
— Jay Baer
“Business opportunities are like buses, there’s always another one.”
— Richard Branson
“For all of its faults, it gives most hardworking people a chance to improve themselves economically, even as the deck is stacked in favour of the privileged few. Here are the choices most of us face in such a system: Get Bitter or Get Busy.”
— Bill O’Reilly
“To think creatively, we must be able to look afresh at what we normally take for granted.
— George Keller
“Long-range planning works best in the short term.”
— Dough Evelyn
“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question.”
— Peter F. Drucker
“Surviving a failure gives you more self-confidence. Failures are great learning tools…but they must be kept to minimum.”
— Jeffrey Immelt
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”
— Zig Ziglar
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
— Charles Darwin
“The first one gets the oyster the second gets the shell.”
— Andrew Carnegie
“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be “MEETINGS”.
— Dave Barry
“Price is what you pay. Value is what you get.”
— Warren Buffett
“Simple, genuine goodness is the best capital to found the business of this life upon. It lasts when fame and money fail, and is the only riches we can take out of this world with us.”
— Louis May Alcott
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
— Steuart Henderson Britt
“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves it’s amazing what they can accomplish.”
— Sam Walton
“If you want to change the fruits, you will first have to change the roots. If you want to change the visible, you must first change the invisible.”
— T. Harv Eker
“I’m not a businessman, I’m a business, man!”
— Jay-Z
“Innovation is the specific instrument of entrepreneurship … the act that endows resources with a new capacity to create wealth.”
— Peter F. Drucker
“If you’re creative, if you can think independently, if you can articulate passion, if you can override the fear of being wrong, then your company needs you more than it ever did. And now your company can no longer afford to pretend that isn’t the case. So dust off your horn and start tooting.”
— Hugh MacLeod
“Large amount of resources and more individuals in your organisation do not necessarily equate to victory over your opponent if you have lost the advantage of formlessness.”
— Kambiz Mostofizadeh
“… treasure what it means to do a day’s work. It’s our one and only chance to do something productive today, and it’s certainly not available to someone merely because he is the high bidder. A day’s work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you’ll discover that you can be choosier about whom you give them to.”
— Seth Godin
“Even in the face of massive competition, don’t think about the competition. Literally don’t think about them. Every time you’re in a meeting and you’re tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.”
— Mike McCue
“The best way to engage honestly with the marketplace via twitter is to never use the words “engage,” “honestly,” or “marketplace.”
— Jeffrey Zeldman
“Success seems to be connected to action. Successful people keep moving. They make mistakes, but they don’t quit.”
— Conrad Hilton
“Instead of freaking out about the constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”
— 37Signals
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”
— Richard Branson
“Looking at What’s Now is just as important as planning for the future. Trends are happening and the consumer is NOW.”
— Anonymous
“What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual.”
— Ginni Rometty
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin
“The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.”
— Alex Bogusky
“Privacy is dead, and social media holds the smoking gun.”
— Pete Cashmore
“The savviest brands will begin to build small highly engaged communities where the can learn more about what their audiences want, need, and desire.”
— WeAreSocial
“Fear is the mortal enemy of creativity, innovation, and happiness.”
— Alex Bogusky
“I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real-time picture of what they are doing in the interest of the consumer, in any given time.”
— Alex Bogusky
“Know what your customers want most and what your company does best. Focus on where those two meet.”
— Kevin Stirtz
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
— Mark Zuckerberg
“Sell-sell-sell sales methods simply do not work on social media.”
— Kim Garst
“Marketers need to build digital relationships and reputation before closing a sale.”
— Chris Brogan
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”
— Brian Halligan
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”
— Brian Halligan
“Consumers are taking ownership of brands, and their referral power is priceless.”
— Erik Qualman
“When it comes to lead referral generation, the customer experience is it.”
— John Jantsch
“Anticipated, personal, and relevant advertising always does better than unsolicited junk.”
— Seth Godin
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”
— Zig Ziglar
“Ordinary people can spread good and bad information about brands faster than marketers.”
— Ray Johnson
“Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.”
— David Ogilvy
“The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.”
— Seth Godin
“The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.”
— Kimberley Walsh
“As good marketers, we like to tinker with things and make them better.”
— Michael Freeman
“People don’t want the raw data, but instead want marketers to decipher the tech speak for them and present valuable insights.”
— Jim Sterne
“We think the whole world’s going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.”
— Michael K. Powell
“If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain’s filter and what information doesn’t-well, that would be key to truly building brands of the future.”
— Martin Lindstrom
“In today’s world, marketers reach inside the home and attempt to figure out not what’s good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.”
— Maggie Gallagher
“New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again with individuals, one at a time.”
— Don Peppers
Inspired? Share some of these wisdom nuggets for digital marketers with your friends, family, and colleagues to inspire and re-energize them keep moving in their lives.
