As an entrepreneur, figuring out the right Marketing & branding strategy for your company can be a challenge. Take inspiration from these words of advice and branding quotes from the most successful entrepreneurs and grow your business and create most loveable brands as they have done.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
– Sir Richard Branson
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
– Tom Peters in Fast Company
“Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”
– Tim Ferriss
“Absorb what is useful, reject what is useless, add what is specifically your own.”
– Bruce Lee
“Don’t be scared to present the real you to the world, authenticity is at the heart of success.”
– unknown
“If people like you they will listen to you, but if they trust you, they’ll do business with you.”
– Zig Ziglar
“Be Yourself, Everyone Else is Already Taken.”
– Oscar Wilde
“Too many people overvalue what they are not and undervalue what they are.”
– Malcolm Forbes
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
– David Brier
“Focus on identifying your target audience, communicating an authentic message that they want and need, and project yourself as an “expert” within your niche.”
– Kim Garst
“Start by knowing what you want and who you are, build credibility around it, and deliver it online in a compelling way.”
– Krista Neher
“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”
– Scott Bedbury – Nike, Starbucks
“Life isn’t about finding yourself. Life is about creating yourself.”
–George Bernhard Shaw
“If you’re not branding yourself, you can be sure others do it for you.”
– unknown
“Your brand is a gateway to your true work. You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.”
– Dave Buck
“To find yourself, think for yourself.”
– Socrates
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”
– Jason Hartman
“The keys to brand success are self-definition, transparency, authenticity, and accountability.”
– Simon Mainwaring
“If you can’t find your own center and love for yourself, nothing else works.”
– Chris Brogan
“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”
– Gary Vaynerchuk
“Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!”
– Chris Ducker
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
– Jeff Bezos
“Your time is limited, so don’t waste it living someone else’s life.”
– Steve Jobs
“We become what we think about.”
– Earl Nightingale
“Inspiration exists, but it must find you working.”
– Pablo Picasso
“Brand yourself for the career you want, not the job you have.”
– Dan Schawbel
“As I grow older, I pay less attention to what men say. I just watch what they do.”
– Andrew Carnegie
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.”
– Richard Branson
“Loyalty is not won by being first. It is won by being the best.”
– Stefan Persson
“I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.”
– Howard Schultz
“You can’t build a reputation on what you are going to do.”
– Henry Ford
“Your brand is what people say about you when you are not in the room.”
– Jeff Bezos
“It is our choices that show what we truly are, far more than our abilities.”
– J. K. Rowling
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett
“Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.”
― Jay Baer
“A brand is a reason to choose.”
― Cheryl Burgess
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
― Ashley Friedlein
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
― Seth Godin
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz
“Your Premium Brand had better be delivering something special, or it’s not going to get the business.”
― Warren Buffett
“Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”
― Mark Cuban
“Design is not just what it looks like and feels like. Design is how it works.”
― Steve Jobs
“If your business is not a brand, it is a commodity.”
― Donald Trump
“If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz
“Make every detail perfect, and limit the number of details to perfect.”
― Jack Dorsey
“Social Media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”
― Amy Jo Martin
“Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.”
― Kevin Plank
“The keys to brand success are self-definition, transparency, authenticity, and accountability.”
― Simon Mainwaring
“Every great brand is like a great story.”
― Kevin Plank
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.”
– Geoffrey Zakarian
“Design is the silent ambassador of your brand.”
― Paul Rand
“Make your marketing so useful people would pay for it.”
― Jay Baer
“You can’t sell anything if you can’t tell anything.”
― Beth Comstock
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”
― Jay Baer
“Marketing is no longer about the stuff you make, but about the stories you tell.”
― Seth Godin
“Either write something worth reading or do something worth writing about.”
― Benjamin Franklin
“Good content isn’t about good storytelling. It’s about telling a true story well.”
― Ann Handley
“If your content isn’t driving conversion, you’re doing it wrong.”
― Dan Roth
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
–Beth Comstock
“New ideas are sometimes found in the most granular details of a problem where few others bother to look.”
–Nate Silver
“I’d rather apologize than to be so timid as to never try to do anything smart or brave.”
–Lee Clow
“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.”
― Woody Allen
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
–Tony Robbins
“Failure is simply the opportunity to begin again, this time more intelligently.”
― Henry Ford
“If you don’t have room to fail, you don’t have room to grow.”
–Jonathan Mildenhall
“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”
–Socrates
“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”
–Mark Cuban
“Be where the world is going.”
–Beth Comstock
“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.”
–Tim Ferriss
“If your actions inspire others to dream more, learn more, do more, and become more, you’re a leader.”
― John Quincy Adams
“Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.”
–Jay Baer
“Nothing great was ever achieved without enthusiasm.”
― Ralph Waldo Emerson
“If you aim at nothing, you will hit it every time.”
― Zig Ziglar
“Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.”
― Johann Wolfgang von Goethe
“If your dreams don’t scare you, they’re not big enough.”
― Ellen Johnson Sirleaf
“Whether you think you can or you think you can’t, you’re right.”
― Henry Ford
“Remember no one can make you feel inferior without your consent.”
― Eleanor Roosevelt
“You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.”
― Seth Godin
“Bring the best of your authentic self to every opportunity.”
― John Jantsch
“Be yourself. Everyone else is already taken.”
― Oscar Wilde
“Do one thing every day that scares you.”
― Eleanor Roosevelt
“People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.”
– Zig Ziglar
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
– Seth Godin
