Customers are the lifeblood of any business, without them, you don’t have a business or a company. Everyone knows that social media is an excellent source to generate leads and convert them into customers. But the challenge with most of the businesses is to generate customers via social media.
But you can generate customers via social media for your business. You can also grow it if you put in your efforts in the right direction.
Your customers are there on social media so you also need to be present on social media. With your social presence, you can reach out to them and engage them with your content and product stories.
Many businesses put in their efforts and spend most of their marketing money to Generate Customers via Social Media. And it gives better ROI to them than other media.
Still, finding the right set of customers on social media is difficult? Here are some handy tips to help you find more customers using social platforms for your business.
Which Social Media Platform to Choose?
First, you need to carefully choose the social media platforms you need to be present on. Put in your efforts to create content in order to attract and engage with your customers.
Because every social media platform out there is not going to give you the customers you need for your business.
If you put in your efforts in wrong social media platform you are more likely going to get dead leads. That will entirely waste your efforts, time and resources.
Create a Strong Brand Profile
People don’t want to engage with the brands or companies having weak profiles. Incomplete information, non-engaging posts, poor quality pictures, and videos can kill your brand on social media.
Imagine yourself as a customer coming across such a profile, would you go and buy from such a brand?
Surely, NOT. That’s how most potential customers think.
Hence, you need to create a complete and very strong profile of your business on social media. This will help your customers and prospective customers to know about you and get engaged with you.
Important Do’s and Don’ts to Follow to Generate Customers via Social Media
There are some Do’s and Don’ts to keep in mind when you are building your social profile.
Below is the list of the few Do’s and Don’ts for Building Social profiles of the Business.
Do’s
- About Us: Write a complete “About Us” page that your clients can relate to. Start with the background and history of your business. Mention what do you offer to your customers, and how your business contributes to society.
- Contact Detail: Make your contact information visible. Customers need to know where and how to reach you. Including a website address, phone number, email address and location map of your business give customers many ways to reach you.
- Recognizable Profile Picture: Use a profile photo that’s easily recognizable for example your business logo, or if you are a business coach or an individual then use a professional picture on your profile picture. Do not post selfies or shady images on profile picture which make you look unprofessional.
- Relatable Profile: Your business social media profile should be tailored around your audience. Your messages and content should be consistent with all your social media accounts.
- Be Interactive: People want to interact with people, not a machine. Be a human when you interact with your customers and audience on social media.
- Follow a Schedule: Follow a proper schedule for posting on social media and keep it engaging for your customers and audience. Do not overwhelm them with too much information which they start to avoid.
Don’ts
- Inconsistency: Always keep your social media profiles active and keep posting useful content on them on a regular basis.
- Connecting with Everyone: Do not connect with anyone and everyone, understand the person first whom you are going to connect with before you accept their connection request. Right contacts would give you a right and better business and wrong contacts would give you trouble.
- Repeated Posts: Do not post the same messages over and over again, because that counts in spam and people don’t want to see the same content again and again. Always try to post new and innovative content for your audience.
- Don’t Ignore Negative Reviews: Ignoring or hiding the negative reviews or feedback is detrimental to the business. People lose trust in your business if you don’t respond to the customers who are not satisfied with your products or services. It’s important to show that you care about what customers think and how you address their concerns.
Don’t Wait, Act
Remember that digital media has completely changed the marketing landscape and how customers interact with a brand.
If you want your prospective customers to become your paying customers, you need not wait for them to come to you, rather you can reach out to them.
But, how do you break the ice and approach your prospective customers?
1. Interact but Don’t be Sales-y
Every business is there to solve the problem of its customers. So, does your business.
You can start communicating with them in the groups or forums they interact in about those problems and discuss how your business resolves that problem better than anyone else out there.
You can invite them to visit your website. Or you can show them an explainer video of the product which you want to sell. The video should explain how your service or product resolves their problem.
2. Don’t Dive into A Phone Call – Email First
Instead of calling the leads, shoot them an email.
Sending an email is the best way to make introductions and present the value you’re offering.
This gives the lead time to read and think about your offer.
This is where you nurture leads from cold to warm by sending them content targeted at their level of readiness to buy from you.
3. Follow Up Your Email with A Phone Call
Before you pick up the phone and call a lead, first see how many of your emails that lead has read.
This can be easily seen from the email dashboard of the email service provider you use to send your emails.
If that lead has read most of your email, he is a warm lead. It only needs a phone call either to negotiate on the price or seeks more information about the product.
A purchase is an emotional decision. And prospects are more likely to get converted as customers if there’s an actual person they can talk to.
Lead generation is simply one aspect of social media, but don’t underestimate how powerful it can be.
If you’re following the right lead generation strategy – with SMART goals, the right set of social media channels, and a solid well thought out content strategy – your business will be fielding more leads, and converting more often.
